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Hers sells a prescription product, and the word prescription could not appear anywhere in the creator content.
Somebody asserted the problem rather than a document recording it. Who said it, and whether they had a stake, is named below.
How we know
The case study states the product is prescription based and that the word "prescription" could not appear in creator content. It is stated, not quoted.
| Who says so | Ubiquitous, the agency that was hired. Nothing here is confirmed outside its own page. Read it |
|---|---|
| What the agency was asked to do | Not published. The case study says only that "Hers came to Ubiquitous to run a TikTok influencer campaign". |
| How that happened | Not published. Ubiquitous's own case study states only that 'Hers came to Ubiquitous to run a TikTok influencer campaign' (i.e. brand-initiated inbound), with no detail on referral, prior relationship, or competitive process. |
| How long it took | Case study published June 1, 2022, describing a 30-day TikTok campaign. References a prior Hers collaboration with Miley Cyrus (assets from around September 2021) that were reused for retargeting, but this is Hers/Miley Cyrus content reuse, not evidence of when the Hers-Ubiquitous relationship itself began. |
| Recorded as | Hers (Hims and Hers Health) |
Every other case where there were rules about what they could say →
The other 2 cases where a brand hired Ubiquitous →
← Every caseEvery case here carries the one link that proves it, and names who said it. Where that is the agency describing its own win, the card says so rather than hiding it. Cases where nobody ever documented a reason are not on this page at all. Brought to you by Influencer Advisory, your influencer marketing partner for supplement, health and beverage brands.