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Haleon puts healthcare professionals on social alongside celebrities and nano creators, and every one of them is making a regulated health claim.
The problem is documented by somebody with nothing to gain from the agency winning the work.
How we know
"Haleon hires Collectively for influencer marketing in unusual 3-year deal." The remit is lead US influencer partner for Advil, Sensodyne and Tums, and the cast spans celebrities, nano influencers and leading healthcare professionals on social.
| Who says so | Ad Age, PRWeek, Campaign US, MM+M and Drug Store News all carry it. One of the best sourced appointments anywhere on this sheet. Read it |
|---|---|
| A second source | PRWeek, Campaign US, MM+M and Drug Store News all report the same appointment, the lead US influencer partner role and the three year term, independently of the agency. |
| What the agency was asked to do | Not published as a single quoted brief. On record: lead US influencer marketing partner for Haleon's over the counter and wellness brands, named as Advil, Sensodyne and Tums, on a three year contract. |
| How that happened | Not published. The trade reports name Collectively as Haleon's lead US influencer marketing partner on a three year deal but none describes a pitch, an RFP or a referral. |
| How long it took | Three year contract, reported 2024. The term is the notable number: three years is long for influencer marketing and Ad Age flagged it as unusual. |
| Recorded as | Haleon (Advil, Sensodyne, Tums) |
Every other case where there were rules about what they could say →
The other case where a brand hired Collectively →
← Every caseEvery case here carries the one link that proves it, and names who said it. Where that is the agency describing its own win, the card says so rather than hiding it. Cases where nobody ever documented a reason are not on this page at all. Brought to you by Influencer Advisory, your influencer marketing partner for supplement, health and beverage brands.