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Grenade had a two-day Toronto park activation on 31 August and 1 September 2024, and no Canadian marketing team to build it.
The problem is documented by somebody with nothing to gain from the agency winning the work.
How we know
The media plan on record covers social, out of home in Toronto neighbourhoods, influencer marketing and Weather Network app ads, supporting an outdoor gym takeover at Ashbridges Bay on those two dates.
| Who says so | Media in Canada, independent. Grenade's own North America brand manager is quoted, and gives the reasoning: the Canadian nutrition category is crowded and the brand wanted product into people's hands. Read it |
|---|---|
| A second source | No second independent source was found that names the agency running Grenade's influencer marketing in Canada. Search results show self-published case study pages for the Canadian launch at Leopard Co and at Honey and Buzz, but those pages were not opened and read, and being self-published they would not settle the credit anyway. |
| What the agency was asked to do | Not published as a quoted brief. On record: a media plan covering social media, out of home in Toronto neighbourhoods, influencer marketing, and ads in the Weather Network app, supporting an experiential activation. |
| How that happened | Media in Canada names Fuse Create as handling both media buying and creative for the Canadian campaign but does not say how the agency was chosen or whether there was a pitch. |
| How long it took | Reported 28 August 2024, activation ran 31 August to 1 September 2024. Contract length not published. |
| Recorded as | Grenade (Canada) |
Every other case where their own team had no time →
← Every caseEvery case here carries the one link that proves it, and names who said it. Where that is the agency describing its own win, the card says so rather than hiding it. Cases where nobody ever documented a reason are not on this page at all. Brought to you by Influencer Advisory, your influencer marketing partner for supplement, health and beverage brands.