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Google's Pixel superfans were unpaid volunteers, and had to sit in the same programme as paid creators and paid celebrities.
The problem is documented by somebody with nothing to gain from the agency winning the work.
How we know
"a 360 people-powered program architecture for Google's hardware team incorporating multiple tiered cohorts from Superfans to tiered influencers all the way through to global celebrity partnerships". The unpaid tier reached over 45,000 community members by the end of its second year.
| Who says so | A Shorty Awards entry, which took Bronze and an Audience Honor, independent of the agency. Read it |
|---|---|
| A second source | Shorty Awards site confirms a 1000heads and Google 'Pixel Superfans Community' entry won Bronze in the Audience Honor category, independent of 1000heads' own site. |
| What the agency was asked to do | "a 360 people-powered program architecture for Google's hardware team incorporating multiple tiered cohorts from 'Superfans' to tiered influencers all the way through to global celebrity partnerships" (1000heads case study) |
| How the agency was picked | Never researched |
| How that happened | Not researched |
| Recorded as | Google (Alphabet) |
Every other case where they needed the skill once →
← Every caseEvery case here carries the one link that proves it, and names who said it. Where that is the agency describing its own win, the card says so rather than hiding it. Cases where nobody ever documented a reason are not on this page at all. Brought to you by Influencer Advisory, your influencer marketing partner for supplement, health and beverage brands.