Good Day by Patchology hired Little Light PR

2026 · Skincare and personal care

Space NK set the launch date, August 2026, and the agency was appointed roughly two months before it with no UK relationships in place.

On the public record

The problem is documented by somebody with nothing to gain from the agency winning the work.

How we know

The remit on record is PR, media and influencer relations for the UK, announced 3 June 2026, against a collection launching exclusively at Space NK in August 2026.

Who says so	Diary Directory, and nothing else. No people are named on either side, no fee is given, and no result exists because the launch was still ahead. Read it
A second source	No second source found. The appointment does not appear in any UK marketing or beauty trade title located during this search.
What the agency was asked to do	Not published as a quoted brief. On record: represent Good Day by Patchology in the UK, overseeing PR, media and influencer relations for the launch.
How that happened	The trade item records only the appointment. No pitch, review, shortlist or rival agency appears anywhere in it, and nobody from either side is quoted.
How long it took	Appointment posted 3 June 2026 for a launch exclusive at Space NK in August 2026, so roughly a two month lead in. No contract length published.
Recorded as	Good Day by Patchology (mood boosting skincare collection, UK launch exclusive to Space NK)

Watch out for: Diary Directory is a subscription contacts and news service for the PR industry and publishes appointment items essentially as the agency submits them, so this is an announcement, not reported journalism. No second title carried it. Nobody is named and no quote exists, so any statement about who decided or why would be invented. There is no result to report at all: at the time of writing the launch had not happened.

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