Gold Bond hired /Prompt

2026 · Consumer health / OTC skin care

Gold Bond had to show its skin products being used as a base layer under swimwear and ski gear, which needs people demonstrating it, not an ad.

Somebody said so

Somebody asserted the problem rather than a document recording it. Who said it, and whether they had a stake, is named below.

How we know

"Gold Bond and /Prompt saw an opportunity to highlight the use of Gold Bond skin products to create a base layer of protection."

Who says so	PRWeek's US Healthcare Awards write-up, which is the independent record. The agency's own posts file the work under Influencer Partnerships. Read it
A second source	/Prompt's own Instagram posts list Gold Bond, Base Layer Swimsuit Ski Run under Influencer Partnerships, which corroborates the pairing and the discipline but comes from the agency itself rather than an independent outlet. No second independent outlet was found.
What the agency was asked to do	Not published as a quoted brief. On record: PRWeek's write-up says Gold Bond and /Prompt saw an opportunity to highlight the use of Gold Bond skin products to create a base layer of protection.
How that happened	The evidence is a PRWeek award shortlist and finalist listing, not an appointment story. No pitch or roster detail is published.
How long it took	Shortlist published 12 February 2026, winners published 8 May 2026. Campaign dates, appointment date and contract length not found.
Recorded as	Gold Bond (Sanofi consumer healthcare, now Opella)

Watch out for: Award evidence only, and a finalist rather than a winner. It shows /Prompt did influencer work on this Gold Bond campaign, not that /Prompt holds the account. The Influencer Partnerships label comes from /Prompt's own social posts. The Chelsea Handler work is a separate credit and should not be attributed here. Provenance: both PRWeek articles are paywalled, so the listing and the campaign line were taken from PRWeek's own published summaries rather than a full read.

Every other case where nobody believed the brand itself →

The other case where a brand hired /Prompt →

← Every case

Every case here carries the one link that proves it, and names who said it. Where that is the agency describing its own win, the card says so rather than hiding it. Cases where nobody ever documented a reason are not on this page at all. Brought to you by Influencer Advisory, your influencer marketing partner for supplement, health and beverage brands.