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FanDuel had reportedly spent 107 million dollars with a competitor early in the season and needed players signed up more cheaply.
The problem is documented by somebody with nothing to gain from the agency winning the work.
How we know
"NeoReach designed a performance-based CPA campaign for FanDuel to drive fantasy sports signups, pairing the brand with YouTube comedians and gamers on affiliate tracking links." Payment was per acquisition, so attribution had to be wired into every creator.
| Who says so | NeoReach, the agency. No year is stated and there is no second source of any kind. Read it |
|---|---|
| What the agency was asked to do | "NeoReach designed a performance-based CPA campaign for FanDuel to drive fantasy sports signups, pairing the brand with YouTube comedians and gamers on affiliate tracking links." (NeoReach case study) |
| How the agency was picked | Never researched |
| How that happened | Not researched |
Every other case where they needed the skill once →
The other 2 cases where a brand hired NeoReach →
← Every caseEvery case here carries the one link that proves it, and names who said it. Where that is the agency describing its own win, the card says so rather than hiding it. Cases where nobody ever documented a reason are not on this page at all. Brought to you by Influencer Advisory, your influencer marketing partner for supplement, health and beverage brands.