Eternal Collagen hired Can PR

2025 · Collagen supplement drink

Eternal Collagen was launching in the UK that autumn and needed press, creators and a launch event all landing together.

Somebody said so

Somebody asserted the problem rather than a document recording it. Who said it, and whether they had a stake, is named below.

How we know

"Can PR will manage an integrated PR and communications strategy, including media relations, influencer engagement, and launch activations." That puts creator work inside the remit rather than beside it.

Who says so	PRWeek's Pitch Update, and nothing else. Nobody is named on either side, and no fee, term or result has been published. Read it
A second source	No second independent source found. The only other place the full remit wording appears is Can PR's own social post reproducing the PRWeek entry, which is the agency repeating the trade item rather than confirming it.
What the agency was asked to do	Not published as a quoted brief. On record: manage an integrated PR and communications strategy including media relations, influencer engagement and launch activations, leading the brand's UK launch.
How that happened	The trade round up records the hire only. No pitch, review, shortlist or rival agency is named, and nobody from either side is quoted.
How long it took	Recorded 16 October 2025 for a UK launch that autumn. No contract length published.
Recorded as	Eternal Collagen (UK launch of the supplement drink)

Watch out for: PRWeek is independent trade press but this is a one paragraph entry in a weekly account moves round up, and the article is paywalled, so the full wording of the remit was read from the agency's own repost of the PRWeek entry. The source is trustworthy but the reading route was not, and anyone quoting it should get behind the paywall first. No result of any kind has been published, so nothing can be said about how the launch performed. Nobody is named, so do not attribute the decision.

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Every case here carries the one link that proves it, and names who said it. Where that is the agency describing its own win, the card says so rather than hiding it. Cases where nobody ever documented a reason are not on this page at all. Brought to you by Influencer Advisory, your influencer marketing partner for supplement, health and beverage brands.