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Elite Supplements had a fixed opening date for its first Singapore store and a three month contract to build anticipation from nothing.
The problem is documented by somebody with nothing to gain from the agency winning the work.
How we know
"The three-month appointment, which runs until September 2025, tasks Access Communications with building anticipation and brand buzz through earned and social channels. The scope includes media engagement, influencer and ambassador activations, and on-ground community partnerships."
| Who says so | Marketing-Interactive, though read the caveat it prints itself: it spoke to the agency directly for part of the story, so parts are the agency talking about itself inside a trade title. Read it |
|---|---|
| A second source | No second outlet found. MARKETING-INTERACTIVE spoke to the agency directly for part of this story, which it states, so parts of it are the agency talking about itself inside a trade title. |
| What the agency was asked to do | Not published as a quoted brief. On record: building anticipation and brand buzz through earned and social channels, with a scope covering media engagement, influencer and ambassador activations, and on-ground community partnerships. |
| How that happened | No pitch is described for this account. The same agency is separately reported to have won Borneo Motors Singapore following a competitive pitch and the Wiggle Wiggle account via an open pitch, so the outlet does report process when there is one, and reports none here. |
| How long it took | A stated three month appointment, July to September 2025, tied to the Funan Mall flagship opening in July 2025. This is one of the few rows on the sheet with a published contract length. |
| Recorded as | Elite Supplements (Singapore launch, Funan Mall flagship) |
Every other case where someone else set the date →
← Every caseEvery case here carries the one link that proves it, and names who said it. Where that is the agency describing its own win, the card says so rather than hiding it. Cases where nobody ever documented a reason are not on this page at all. Brought to you by Influencer Advisory, your influencer marketing partner for supplement, health and beverage brands.