Ego Pharmaceuticals hired Social Soup

2026 · Consumer health / pharmacy skincare

QV wanted volume, hundreds of micro and nano creators posting reviews and trial content over six months, on top of the programme it already ran.

Somebody said so

Somebody asserted the problem rather than a document recording it. Who said it, and whether they had a stake, is named below.

How we know

"QV is investing in influence as a performance and creative channel, not just an awareness driver." A six month always-on programme to June 2026, focused on micro and nano creators making review, education and trial content.

Who says so	Mediaweek, Marketing-Interactive and B&T all within two days. Ego's own marketing communications manager is named. Read it
A second source	Marketing-Interactive reported on 10 February 2026 that Ego Pharmaceuticals is scaling a creator programme for QV, that the programme was built with Social Soup, and that it runs through to June. B&T carried it on 11 February 2026 with the same six-month scope.
What the agency was asked to do	Not published as a quoted brief. On record: a six-month influence strategy designed to support QV's existing influencer strategy with scaled mass user-generated content and to strengthen the brand's digital content ecosystem, focused on micro and nano creators, running until June 2026.
How that happened	The announcement describes a new partnership and gives no pitch process, shortlist or incumbent. Ego separately appointed We The People as its social agency of record in February 2025 after a competitive pitch, and Sunday Gravy as its creative agency in 2024, so Social Soup is an addition to an existing roster rather than a replacement.
How long it took	Announced 9 to 11 February 2026. Six-month term running to June 2026. No pitch length published.
Recorded as	Ego Pharmaceuticals (QV skincare)

Watch out for: This is a six-month project, not an agency of record appointment, and it explicitly supports an influencer programme QV already runs. There was no published pitch. Do not claim Social Soup runs QV's influencer marketing. Provenance: the Mediaweek and Marketing-Interactive pages could not be read past their navigation, so the scope was taken from their published summaries; the full release text and the verbatim quotes were read on roastbrief.us, which carries the same announcement, so the quotes are announcement quotes with nothing tested.

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