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Thai schools were still punishing girls with forced haircuts, and 8 in 10 secondary students said it damaged their confidence.
The problem is documented by somebody with nothing to gain from the agency winning the work.
How we know
Research on the campaign found 8 in 10 secondary school students and 7 in 10 young women reported forced haircuts hurt their self-confidence. In January 2023 Thailand's Ministry of Education lifted the rules.
| Who says so | The Drum, independent, which covered why the campaign was run. The policy change was carried on national media in Thailand. Read it |
|---|---|
| A second source | The Drum independently covers the Thailand forced-haircuts campaign and its goal of ending the practice, confirming the story outside of Edelman's own site. |
| What the agency was asked to do | "we needed to explore and evaluate how we would tackle this challenge of shifting perceptions and behaviors in a way that would spark constructive dialogue and debate." (Edelman case study) |
| How the agency was picked | Never researched |
| How that happened | Not researched |
| Recorded as | Dove (Unilever) |
Every other case where they needed the skill once →
← Every caseEvery case here carries the one link that proves it, and names who said it. Where that is the agency describing its own win, the card says so rather than hiding it. Cases where nobody ever documented a reason are not on this page at all. Brought to you by Influencer Advisory, your influencer marketing partner for supplement, health and beverage brands.