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Disney / Pixar hired Open Influence

2022 ยท Entertainment / film

Lightyear had one premiere date, and needed Pixar superfans, DIY makers, entertainers and science creators all posting into it at once.

Somebody said so

Somebody asserted the problem rather than a document recording it. Who said it, and whether they had a stake, is named below.

How we know

"Draw audiences in by building excitement and anticipation around the premiere of Disney and Pixar's Lightyear." The four separate creator types are in the agency's own account of the work.

Who says soOpen Influence, the agency. Search returned only its own case study page and unrelated Disney writeups. Read it
A second sourceNo independent coverage found. Search results only returned Open Influence's own case study page and unrelated Disney/Pixar marketing writeups with no mention of this specific campaign.
What the agency was asked to do"Draw audiences in by building excitement and anticipation around the premiere of Disney and Pixar's Lightyear." (Open Influence case study)
How the agency was pickedBrand approached the agency
How that happenedinbound/reputation-based per a Disney client quote, though the exact origin mechanism (pitch, RFP, or direct approach) is not stated. A Disney VP of Digital Marketing is quoted praising Open Influence's reliability, which implies an established working relationship rather than a first-time cold pitch, but no source describes how the relationship was FIRST established.
Recorded asDisney / Pixar (Lightyear) (The Walt Disney Company)
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Every case here carries the one link that proves it, and names who said it. Where that is the agency describing its own win, the card says so rather than hiding it. Cases where nobody ever documented a reason are not on this page at all. Brought to you by Influencer Advisory, your influencer marketing partner for supplement, health and beverage brands.