Differin hired Lippe Taylor

2021 · Acne treatment

Differin needed creators willing to talk about their own acne on camera for an over-the-counter treatment, which is a medical claim not a beauty one.

Somebody said so

Somebody asserted the problem rather than a document recording it. Who said it, and whether they had a stake, is named below.

How we know

"To further increase cultural relevance, we worked with agency Lippe Taylor to find the perfect influencers in select pieces of content." The creative was built on TikTok trends given an acne twist so it read as native rather than as ads.

Who says so	LBBOnline for the announcement and Adweek, which independently names the agency as the one used to find the influencers. Read it
A second source	Adweek's 21 June 2021 piece confirms the Differin TikTok campaign, names Deutsch NY as the creative partner and describes influencers being cast in short clips. Adweek also states the campaign used agency Lippe Taylor to find the ideal influencers, though that sentence sits behind the Adweek subscription wall.
What the agency was asked to do	Not published as a quoted brief. On record: cast influencers into short form TikTok pieces built around popular platform trends including RentFree, This or That and Telling Off, with an acne twist, to promote the Differin Gel Defense products and make the work read as native content rather than ads.
How the agency was picked	Brought in by the lead agency
How that happened	Lippe Taylor was pulled in by Deutsch NY, Differin's creative agency, specifically to find and cast the influencers for the TikTok campaign. Deutsch NY says in the announcement that it worked with Lippe Taylor to find the perfect influencers. No pitch is described and no rival influencer agencies are named.
How long it took	Campaign launched the week of 2 June 2021. No contract length published.
Recorded as	Differin (Galderma)

Watch out for: Lippe Taylor was a subcontractor on this campaign, not the appointed agency of record, and the client relationship sits with Deutsch NY. The line naming Lippe Taylor is agency supplied copy on LBBOnline, though Adweek reported the same fact separately. No fee, no contract length and no client side decision maker were published, so nothing here proves a retained relationship.

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Every case here carries the one link that proves it, and names who said it. Where that is the agency describing its own win, the card says so rather than hiding it. Cases where nobody ever documented a reason are not on this page at all. Brought to you by Influencer Advisory, your influencer marketing partner for supplement, health and beverage brands.