How we know

"AI can still scare people, so we wanted to dispel some of the myths and make it less daunting."

Who says so	Dell itself, quoted in a Drum profile piece. The piece was placed by the agency, so it is Dell's words carried by the agency's channel. Read it
A second source	No independent coverage found. Web search returned only Goat Agency's own site and generic agency-profile pages, nothing from a trade outlet or Dell's own newsroom about this specific campaign.
What the agency was asked to do	Not published. The stated jobs were explaining how the AI works, calming people who find AI frightening, and localising for the UK, France, Germany and the US on one strategy.
How the agency was picked	Project first, then the account
How that happened	Agency of record appointment, won in one market then expanded: Goat was appointed Dell's influencer agency of record in early 2020. The work was awarded in the US first, then extended to all Dell influencer activity across the UK, France, Germany and other markets, spanning both B2C and B2B units.
How long it took	Appointed early 2020, still running years later, which makes this a standing account rather than a campaign. The sheet's stated 2024 to 2025 window is the campaign date, not the hire date, and should not be quoted as when they chose an agency.
Recorded as	Dell (Dell Technologies)

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Every case here carries the one link that proves it, and names who said it. Where that is the agency describing its own win, the card says so rather than hiding it. Cases where nobody ever documented a reason are not on this page at all. Brought to you by Influencer Advisory, your influencer marketing partner for supplement, health and beverage brands.