How we know

Dell's own vetting of an influencer runs 6 to 9 months. It is the hardest timing number on the sheet and it comes from Dell's own head of corporate influencer relations, not from the agency.

Who says so	Dr Konstanze Alex, Dell's head of corporate influencer relations, in several independent interviews. Read it
What the agency was asked to do	"Dell Technologies teamed with TopRank Marketing to amplify its Data Paradox research report in partnership with industry influencers." (TopRank case study)
How the agency was picked	Grew out of earlier work
How that happened	Grew out of an earlier project, then became the playbook: TopRank first worked with Dell years earlier on an online publication project involving IT influencers. That turned into helping Dell build an influencer marketing playbook, then supporting influencer engagement at events and in content. The named client side owner is Dr Konstanze Alex, Head of Corporate Influencer Relations at Dell, who built the B2B Luminaries programme.
How long it took	The strongest timing number on the whole sheet: Dell's own vetting of an influencer runs 6 to 9 months. So the relevant clock is not the pitch, it is how long the brand takes to approve a person.

Every other case where they could not find the right creators →

← Every case

Every case here carries the one link that proves it, and names who said it. Where that is the agency describing its own win, the card says so rather than hiding it. Cases where nobody ever documented a reason are not on this page at all. Brought to you by Influencer Advisory, your influencer marketing partner for supplement, health and beverage brands.