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De'Longhi needed someone who understood the UK coffee market and where it was growing, and tested three agencies on exactly that.
Somebody asserted the problem rather than a document recording it. Who said it, and whether they had a stake, is named below.
How we know
"TSA showed their ability to both understand our audience, the growth trajectory of coffee within the UK and also the creative ability to tap into efficient ideas that we could envision working really nicely for our campaigns."
| Who says so | Ollie Biddle, De'Longhi UK's own omnichannel marketing manager, by name. MediaPost, LBBOnline and Campaign all cover it. Read it |
|---|---|
| A second source | LBBOnline reports the same appointment and the three way competitive pitch independently of MediaPost, and Campaign covered the pitch while it was live. |
| What the agency was asked to do | Not published as a brief. On record: TSA was appointed UK influencer and social media agency, with first work expected in February. |
| How the agency was picked | Competitive pitch |
| How that happened | Competitive pitch/RFP - De'Longhi UK selected TSA after a competitive pitch process against two other agencies. |
| How long it took | Appointment reported with first work expected in February. Pitch length not stated. |
Every other case where they could not find the right creators →
The other case where a brand hired TSA →
← Every caseEvery case here carries the one link that proves it, and names who said it. Where that is the agency describing its own win, the card says so rather than hiding it. Cases where nobody ever documented a reason are not on this page at all. Brought to you by Influencer Advisory, your influencer marketing partner for supplement, health and beverage brands.