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Curaleaf could not get past the stigma around medical cannabis as a treatment.
Somebody asserted the problem rather than a document recording it. Who said it, and whether they had a stake, is named below.
How we know
"raising awareness of Curaleaf's medical cannabis as a treatment option for treatment-resistant conditions, including chronic pain", and Net Influencer records the account as won "to combat medical cannabis stigma".
| Who says so | Net Influencer, trade press, not the agency. LBBOnline confirms it separately and quotes Curaleaf's head of marketing Kayla Kluver by name. Read it |
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| A second source | LBBOnline independently confirms the partnership and the pitch process, and quotes Curaleaf's head of marketing Kayla Kluver directly. Both parties are named outside the agency's own site. |
| What the agency was asked to do | "raising awareness of Curaleaf's medical cannabis as a treatment option for treatment-resistant conditions, including chronic pain" (Net Influencer) |
| How the agency was picked | Competitive pitch |
| How that happened | Competitive pitch/RFP - NewGen was selected as Curaleaf's influencer marketing agency of record following a two-stage pitch process conducted over four weeks. |
| How long it took | Announcement dated January 14, 2026, for a partnership described as leading Curaleaf's influencer marketing 'in 2026' - i.e. appointment and campaign start are effectively the same period, pitch itself ran roughly 4 weeks before the announcement. |
Every other case where there were rules about what they could say →
← Every caseEvery case here carries the one link that proves it, and names who said it. Where that is the agency describing its own win, the card says so rather than hiding it. Cases where nobody ever documented a reason are not on this page at all. Brought to you by Influencer Advisory, your influencer marketing partner for supplement, health and beverage brands.