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Chemist4U hired Cirkle

2025 ยท Online pharmacy and weight loss, UK

Chemist4U sells prescription weight-loss medicines online, which UK rules say cannot be advertised to the public.

On the public record

The problem is documented by somebody with nothing to gain from the agency winning the work.

How we know

"The six-figure remit, which will initially focus on weight-loss solutions", covering influencer marketing, thought leadership, media relations and corporate reputation management. UK law prohibits advertising prescription-only medicines to the public.

Who says soPRWeek's Pitch Update. No second trade report; the agency's own channels carry campaign posts, which confirms the relationship is live but is the agency talking about itself. Read it
A second sourceNo second independent trade report found. Cirkle's own social channels carry campaign posts for Chemist4U weight-loss work, which confirms the relationship is live but is the agency talking about itself.
What the agency was asked to doNot published as a quoted brief. On record: a six-figure remit that will initially focus on weight-loss solutions and covers influencer marketing, thought leadership, media relations and corporate reputation management.
How that happenedPRWeek's Pitch Update records the hire and the size of the remit but does not say whether there was a pitch, name rival agencies, or name an incumbent.
How long it tookReported 18 July 2025. No term published.
Watch out for: This is a single-paragraph Pitch Update entry behind a PRWeek paywall. The remit wording was read from the indexed text of that entry, not from a page opened in full, and no second independent report exists. Nobody at Chemist4U is named or quoted in what is readable, so do not attribute the decision to a person. Six-figure is PRWeek's word for the fee and the exact figure is not published.
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Every case here carries the one link that proves it, and names who said it. Where that is the agency describing its own win, the card says so rather than hiding it. Cases where nobody ever documented a reason are not on this page at all. Brought to you by Influencer Advisory, your influencer marketing partner for supplement, health and beverage brands.