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Cetaphil had 48 hours to get its content made around a New York pop-up.
Somebody asserted the problem rather than a document recording it. Who said it, and whether they had a stake, is named below.
How we know
The 48 hour window is stated in the agency's account of the Derm On Tour pop-up. The only quoted line is a results claim, "Achieved 1.58M+ video views, outperforming booked expectations by more than 217%".
| Who says so | House of Marketers, the agency. Marketing Interactive confirms the Derm On Tour campaign but never names the agency and does not repeat any of the numbers. Read it |
|---|---|
| A second source | Marketing Interactive independently confirms the Derm On Tour campaign and its dermatologist backed positioning, but does NOT name House of Marketers or repeat the performance numbers. Agency credit is self reported. |
| How that happened | Not published. (mechanism not stated in any source found) - House of Marketers is a beauty/TikTok-Shop specialist agency (founded by a former TikTok EMEA Strategy & Partnerships employee) that publishes multiple Cetaphil case studies, so the relationship is real and appears ongoing, but no source describes whether it began via pitch/RFP, referral, or agency outbound. |
| How long it took | House of Marketers' own case studies on Cetaphil's 'Derm On Tour' NYC pop-up and a separate UGC event activation are both live on the agency's site; the most recent update found was published/updated December 2025, and the agency also cites a Cetaphil 'brand awareness lift' of 59% from the Derm On Tour work. Note: a DIFFERENT agency, Barbarian, was separately reported (LBBOnline) to have won Cetaphil's GLOBAL digital agency-of-record business via a competitive pitch that began in July 2020 - that is a distinct, larger mandate and should not be conflated with House of Marketers' influencer/creator work. |
| Recorded as | Cetaphil (Galderma) |
Every other case where someone else set the date →
← Every caseEvery case here carries the one link that proves it, and names who said it. Where that is the agency describing its own win, the card says so rather than hiding it. Cases where nobody ever documented a reason are not on this page at all. Brought to you by Influencer Advisory, your influencer marketing partner for supplement, health and beverage brands.