Brought to you byInfluencer AdvisoryYour wellness & health influencer agency
L'Oreal had influencer work spread across more than 25 separate agencies, so nobody could hold one compliance standard over CeraVe's skincare claims.
The problem is documented by somebody with nothing to gain from the agency winning the work.
How we know
L'Oreal put its influencer business through a pitch in January 2024 and consolidated more than 25 separate influencer agencies into WPP. Its own stated wins were consistency, strengthened governance and compliance.
| Who says so | AdNews and LBBOnline, trade press. The link from that structure to the CeraVe campaign is WPP's own case study, so the consolidation is solid and the CeraVe tie is not. Read it |
|---|---|
| How the agency was picked | Holding company assignment |
| How that happened | Holding company consolidation, not a CeraVe agency choice: There is no CeraVe level appointment anywhere. The documented event is at parent level: L'Oreal put its influencer business through a pitch in January 2024 and consolidated more than 25 separate influencer agencies into WPP, which then stood up a dedicated unit for it. CeraVe influencer work runs inside that structure, credited to WPP Onefluence led by Ogilvy PR. |
| How long it took | Pitch ran January 2024 on an account reported at about 30 million dollars in Australia and New Zealand. WPP Media retained the wider 190 million dollar L'Oreal media and influencer account in the same region in July 2026, so this is a standing arrangement now rather than a campaign hire. |
Every other case where nobody believed the brand itself →
← Every caseEvery case here carries the one link that proves it, and names who said it. Where that is the agency describing its own win, the card says so rather than hiding it. Cases where nobody ever documented a reason are not on this page at all. Brought to you by Influencer Advisory, your influencer marketing partner for supplement, health and beverage brands.