CeraVe hired Coyne PR

2025 · Consumer health / OTC dermatology skincare

CeraVe's whole positioning rests on dermatologists, so its creator programme means recruiting and teaching hundreds of them across markets.

On the public record

The problem is documented by somebody with nothing to gain from the agency winning the work.

How we know

The 2024 award entry names the mechanic outright: CeraVe Clears It Up Like a Derm by Schooling Hundreds of Influencers from around the Globe. The 2025 win was for the Multi-City Drama Free Cleansing Tour in the same category.

Who says so	PRWeek's US Healthcare Awards shortlists and winners lists, across three separate years, all naming the same brand and agency in the social and influencer category. Read it
A second source	Coyne PR's own newsroom confirms the 2025 win in the Best in Social Media and/or Influencers, OTC category for the Drama Free Cleansing Tour, and separately confirms the 2024 win for the influencer schooling campaign. Both are the agency's own accounts, so they corroborate the pairing without being independent. PRWeek's shortlist and winners articles are the independent record.
What the agency was asked to do	Not published as a quoted brief. On record: PRWeek's 2025 Healthcare Awards judged the campaign CeraVe Embarks on a Multi-City Drama Free Cleansing Tour in the Best in Social Media and/or Influencers, OTC category.
How that happened	The evidence is PRWeek award records across three years. No appointment story, pitch or roster detail is published.
How long it took	Shortlist published 13 November 2024, winners published 5 February 2025. Earlier wins in the same category in 2023 and 2024 point to a relationship of at least three years. Appointment date not published.
Recorded as	CeraVe (L'Oreal)

Watch out for: Award evidence only, spread over three years. It shows Coyne PR ran social and influencer campaigns for CeraVe, not that it is the influencer agency of record. CeraVe also works with Ogilvy PR on influencer, already on this sheet, so neither row can claim exclusivity. Campaign descriptions come from entries Coyne wrote. Provenance: the PRWeek winners and shortlist articles are paywalled, so the category and winner line were taken from PRWeek's own published summaries rather than a full read.

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Every case here carries the one link that proves it, and names who said it. Where that is the agency describing its own win, the card says so rather than hiding it. Cases where nobody ever documented a reason are not on this page at all. Brought to you by Influencer Advisory, your influencer marketing partner for supplement, health and beverage brands.