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The Call of Duty League season runs seven months, so the work had to hold fans for the whole of it, not for one launch.
The problem is documented by somebody with nothing to gain from the agency winning the work.
How we know
The programme ran the full seven month season with eight top creators, aiming to "Convert casual gamers into active fans while driving awareness and hype for official CDL broadcasts."
| Who says so | ESports Reporter, a trade publication with no tie to the agency, covers the same co-streaming and ambassador programme and its results. Read it |
|---|---|
| A second source | ESports Reporter, a trade publication not owned by Viral Nation, covers the same CDL co-streaming and ambassador campaign and its results. |
| What the agency was asked to do | "Convert casual gamers into active fans while driving awareness and hype for official CDL broadcasts." (Viral Nation case study) |
| How the agency was picked | Never researched |
| How that happened | Not researched |
| Recorded as | Call of Duty (Activision Blizzard Esports) (Microsoft) |
Every other case where it had to run all year, not once →
The other 6 cases where a brand hired Viral Nation →
← Every caseEvery case here carries the one link that proves it, and names who said it. Where that is the agency describing its own win, the card says so rather than hiding it. Cases where nobody ever documented a reason are not on this page at all. Brought to you by Influencer Advisory, your influencer marketing partner for supplement, health and beverage brands.