BBI Healthcare hired Brands2Life

2019 · Women's intimate health, UK

Balance Activ had to get women talking about bacterial vaginosis, a condition most people mistake for thrush and leave untreated.

Somebody said so

Somebody asserted the problem rather than a document recording it. Who said it, and whether they had a stake, is named below.

How we know

"For Balance Activ the agency's brief will be to raise awareness of bacterial vaginosis."

Who says so	PRWeek, and separately PRWeek's own Healthcare Awards, where the work won Best use of Social Media and/or Influencers. That award is independent confirmation the influencer half of the brief was actually run. Read it
A second source	PRWeek's Healthcare and Pharma Comms Awards write-up confirms a Balance Activ gel campaign won Best use of Social Media and or Influencers in a Healthcare or Pharma campaign, and describes the campaign as helping women spot the symptoms of bacterial vaginosis and treat it. That is independent editorial confirmation that influencer work was part of the account.
What the agency was asked to do	Not published as a quoted brief. On record: lead PR and influencer campaigns following a brand refresh, with the Balance Activ brief being to raise awareness of bacterial vaginosis, a condition that is often mistaken for thrush and often goes untreated.
How that happened	PRWeek reports the appointment as following a brand refresh but does not describe a pitch, name rival agencies or name an incumbent.
How long it took	Announced 4 February 2019. No term published. The award coverage is from 2021.
Recorded as	BBI Healthcare (Balance Activ)

Watch out for: The PRWeek appointment article is paywalled and only its headline and two indexed sentences are readable. The strongest independent proof that influencer work happened is the later PRWeek awards write-up, not the appointment story. The 35 million reach and 5.6 per cent engagement figures come from the agency's own case study, so do not quote them as verified. This is a 2019 appointment and the client has since been acquired, so do not present the relationship as current.

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Every case here carries the one link that proves it, and names who said it. Where that is the agency describing its own win, the card says so rather than hiding it. Cases where nobody ever documented a reason are not on this page at all. Brought to you by Influencer Advisory, your influencer marketing partner for supplement, health and beverage brands.