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Ann Summers wanted to reposition its social voice, across head office and 82 UK stores, in a category that keeps getting more crowded.
Somebody asserted the problem rather than a document recording it. Who said it, and whether they had a stake, is named below.
How we know
"Ann Summers sought a partner that could help reposition its social voice in an increasingly competitive, ever-evolving market." The remit names influencer marketing explicitly. Note neither report raises a regulator or a platform ad policy, so the paid-social restriction line that used to sit here was ours.
| Who says so | LBBOnline and Campaign, which adds that the pitch was eight-way. Ann Summers' own chief executive is quoted. Read it |
|---|---|
| A second source | Campaign, 18 September 2025, confirms the appointment, carries the same remit wording including influencer marketing, and adds that the appointment was made after an eight-way pitch. |
| What the agency was asked to do | Not published as a quoted brief. On record: end-to-end social delivery, including strategy, content creation, influencer marketing and cultural campaigns, covering always-on content and campaign activations across all of Ann Summers' channels, working with the brand's head office team and 82 UK stores. |
| How the agency was picked | Competitive pitch |
| How that happened | LBBOnline says the appointment followed a competitive multi-agency pitch. Campaign's standfirst puts a number on it: appointment made after an eight-way pitch. LBB says OOB's pitch impressed with a cultural framework rooted in inclusivity, storytelling that follows trends and native platform formats, backed by a record with female-founded and empowerment-led brands. |
| How long it took | Announced 18 September 2025. No contract length published. |
| Recorded as | Ann Summers (and sister brand Knickerbox) |
Every other case where they could not find the right creators →
← Every caseEvery case here carries the one link that proves it, and names who said it. Where that is the agency describing its own win, the card says so rather than hiding it. Cases where nobody ever documented a reason are not on this page at all. Brought to you by Influencer Advisory, your influencer marketing partner for supplement, health and beverage brands.