How we know

"As Adobe looked to strengthen community engagement across APAC, it needed more than individual campaigns."

Who says so	Vamp, the agency. Mobile Marketing Magazine independently covered the Lightroom CC launch, which confirms a real ongoing relationship but none of the impression figures. Read it
A second source	Mobile Marketing Magazine independently covered a separate Vamp and Adobe Lightroom CC launch, confirming the two companies have a real ongoing partnership, though it does not confirm the 4.2 billion impressions or 931 million engagements figures specifically.
How the agency was picked	Grew out of earlier work
How that happened	Prior relationship (ongoing/repeat engagement): Evidence points to Vamp and Adobe running MULTIPLE campaigns over several years (Lightroom CC launch across 8 APAC markets with 107 influencers; two consecutive Lunar New Year campaigns in successive years for Creative Cloud/Photoshop/Illustrator; a 2020 lockdown campaign driving 2,700 Creative Cloud sign-ups; and an Adobe Firefly AI product launch campaign), which indicates a standing, repeat-engagement relationship rather than a single pitch-won project. No source describes the original appointment/pitch.
How long it took	No original appointment date or pitch-length evidence found. Engagement spans at least 2018 through the Firefly-era campaigns (roughly 2023), per the batch's own year range.

Every other case where too many contracts and payments →

The other case where a brand hired Vamp →

← Every case

Every case here carries the one link that proves it, and names who said it. Where that is the agency describing its own win, the card says so rather than hiding it. Cases where nobody ever documented a reason are not on this page at all. Brought to you by Influencer Advisory, your influencer marketing partner for supplement, health and beverage brands.