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Patrick Mahomes was mid-season, so his time was fixed, and the whole Super Bowl film had to be made in one month instead of six.
The problem is documented by somebody with nothing to gain from the agency winning the work.
How we know
The work was delivered in one month against a Super Bowl air date rather than the usual six, using a body double trained by Mahomes' own throwing coach. The hero drone video took 96.5 million views on Instagram and 58.8 million on TikTok, adidas' most viewed post ever.
| Who says so | The Hashtag Sports Awards shortlist page, independent of the agency. Read it |
|---|---|
| A second source | Hashtag Sports Awards shortlist page independently credits We Are Social US Sport and states the work became adidas' most-viewed post ever, with reach over 123 million. |
| What the agency was asked to do | "Committed to pushing the boundaries of sports marketing and reshaping the narrative around high-pressure athlete moments, we embraced the challenge of launching adidas' bold new brand campaign during the Super Bowl" (We Are Social case study) |
| How the agency was picked | Never researched |
| How that happened | Not researched |
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← Every caseEvery case here carries the one link that proves it, and names who said it. Where that is the agency describing its own win, the card says so rather than hiding it. Cases where nobody ever documented a reason are not on this page at all. Brought to you by Influencer Advisory, your influencer marketing partner for supplement, health and beverage brands.