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Activision hired Whalar

2023-2024 ยท Video games

Warzone Mobile brought Verdansk back on mobile only, and 21 creators in the UK, France and Germany had to make people miss a map.

On the public record

The problem is documented by somebody with nothing to gain from the agency winning the work.

How we know

21 creators, 5 in the UK, 5 in France and 11 in Germany, with almost 20 million followers between them, briefed to pitch Verdansk as a real-world destination rather than show gameplay. The pull was that the map was returning on mobile only.

Who says soA Shorty Awards entry, independent of the agency, which is also where the creator split by market comes from. Read it
A second sourceShorty Awards entry for 'Nostalgia In The Crosshairs' independently confirms the campaign and creator count outside Whalar's own site.
What the agency was asked to doNot published. On record: the launch had to land in the UK, France and Germany at the same time, and the idea rested on players remembering the Verdansk map.
How that happenedNot published. No trade-press, case study, or announcement found describing how the relationship began. The only concrete link found is a LinkedIn/search reference to Whalar and Activision partnering on creator-economy research, but no article URL could be located to confirm the claim, so it is not included as a sourced fact.
Recorded asActivision (Microsoft)
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Every case here carries the one link that proves it, and names who said it. Where that is the agency describing its own win, the card says so rather than hiding it. Cases where nobody ever documented a reason are not on this page at all. Brought to you by Influencer Advisory, your influencer marketing partner for supplement, health and beverage brands.