Warzone Mobile brought Verdansk back on mobile only, and 21 creators in the UK, France and Germany had to make people miss a map.
The problem is documented by somebody with nothing to gain from the agency winning the work.
How we know
21 creators, 5 in the UK, 5 in France and 11 in Germany, with almost 20 million followers between them, briefed to pitch Verdansk as a real-world destination rather than show gameplay. The pull was that the map was returning on mobile only.
| Who says so | A Shorty Awards entry, independent of the agency, which is also where the creator split by market comes from. Read it |
|---|---|
| A second source | Shorty Awards entry for 'Nostalgia In The Crosshairs' independently confirms the campaign and creator count outside Whalar's own site. |
| What the agency was asked to do | Not published. On record: the launch had to land in the UK, France and Germany at the same time, and the idea rested on players remembering the Verdansk map. |
| How that happened | Not published. No trade-press, case study, or announcement found describing how the relationship began. The only concrete link found is a LinkedIn/search reference to Whalar and Activision partnering on creator-economy research, but no article URL could be located to confirm the claim, so it is not included as a sourced fact. |
| Recorded as | Activision (Microsoft) |
Every other case where someone else set the date →
The other case where a brand hired Whalar →
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