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Acadia was talking about hallucinations in Parkinson's, which for a drug maker is claim territory, so the story had to come from a family rather than the company.
The problem is documented by somebody with nothing to gain from the agency winning the work.
How we know
"In addition to Maximum Effort handling creative, the year-long More to Parkinson's campaign finds Heartbeat handling paid media and Lippe Taylor earned media, including social and influencers." Ryan Reynolds fronted it with his mother, after his father's 1998 diagnosis.
| Who says so | MediaPost. The Shorty Impact Awards entry independently ties the agency to the campaign, which won Best Influencer-Driven Campaign at the 2025 Fierce Pharma Marketing Awards. Read it |
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| A second source | The Shorty Impact Awards entry page lists the organisation names as Lippe Taylor, Heartbeat and Acadia Pharmaceuticals on the More to Parkinson's campaign, which independently ties Lippe Taylor to the work. FiercePharma's 2025 Marketing Awards coverage is also reported to record the same three-agency split and the best influencer-driven campaign win, but that page returned a 403 and could not be read directly, so it is not being counted as a read source. |
| What the agency was asked to do | Not published as a quoted brief. On record: Lippe Taylor handles earned media, including social and influencers, on the year-long More to Parkinson's campaign. The target audience, per Acadia, is caregivers, patients and healthcare providers. |
| How that happened | MediaPost lists the agency roster on the campaign without saying how any of them were chosen. Maximum Effort handled creative, Heartbeat handled paid media and Lippe Taylor handled earned media including social and influencers. |
| How long it took | Campaign launched 19 August 2024 and was described as year-long. Award wins came in 2025. Appointment date and contract length not published. |
| Recorded as | Acadia Pharmaceuticals (More to Parkinson's, Nuplazid) |
Every other case where there were rules about what they could say →
The other 2 cases where a brand hired Lippe Taylor →
← Every caseEvery case here carries the one link that proves it, and names who said it. Where that is the agency describing its own win, the card says so rather than hiding it. Cases where nobody ever documented a reason are not on this page at all. Brought to you by Influencer Advisory, your influencer marketing partner for supplement, health and beverage brands.