Another supplement brand already paid this creator. Is that good or bad for me?
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Ask your influencer marketing, beverage and wellness questions
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How can I tell if a creator sells things, or just gets views?
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How big should a creator be to sell a health drink?
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Should I pick a creator whose fans already buy supplements, or one whose fans do not?
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How many creators does a brand my size work with in a year?
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Should I stay away from a creator who has an ad in every video?
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How do I spot fake followers before I pay a creator?
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Does a creator do better on their first ad ever, or their fiftieth?
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This creator has worked with five brands like mine. What does that tell me?
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Should I pick creators in my own space, or the space next door?
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How do I find creators who already talked about a product like mine for free?
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Is a creator worth paying if most of their fans live where I do not ship?
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What does one sponsored video for a greens powder cost right now?
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What should a short mention cost, next to a whole video about us?
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A creator quoted me more than their normal price. Am I being overcharged?
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Do supplement brands pay creators more or less than other brands?
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What is a fair price for a health creator with 100,000 subscribers?
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Should I pay a flat fee, a cut of sales, or both?
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If I pay more, do I get a better video, or just a bigger bill?
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How much of my budget is too much to put on one creator?
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What do brands pay to use a creator's video as an ad?
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Can I pay in free product instead of cash, and how small does the creator have to be?
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How much do prices go up between January and Black Friday?
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What is the least I can pay before a video stops being worth it?
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Is it cheaper to book one creator four times, or four creators once?
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Does the second video with the same creator do better or worse?
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How long do brands wait before using the same creator again?
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How many creators in my space ever get hired a second time?
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How many times can I use one creator before their fans stop listening?
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Which brands like mine hire the same creators again, and what do they know?
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Should I sign a creator for a year, or book one video at a time?
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When a creator stops working with a brand, what usually went wrong?
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Is a long deal worth more than the same money spread over single videos?
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How do I tell early that a creator is worth keeping?
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A creator took a rival's money after mine. Have I lost them for good?
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Which supplement shelves are getting more crowded, and which are emptying out?
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How many creators has my biggest rival paid this year?
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How much of the money in my space goes to the top three brands?
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Which creators work with my rivals but have never worked with me?
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My space has a lot of ads already. Would a new brand just get lost?
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How fast is creator spending growing in health drinks?
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Which brands quietly stopped paying creators, and did their sales fall?
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What part of my shelf is nobody paying creators for yet?
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How many brands are going after the same 200 health creators?
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When a rival starts paying creators, how long until I can see it?
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Which shelf near mine has cheaper creators and the same kind of fans?
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Is gut health already taken, or is there room left?
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For the same money, is one famous face better than fifty mid-size creators?
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What does it cost to get a famous person to back a drink?
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Has a famous face ever really grown a drink brand's sales?
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Is giving a famous person a share of the company instead of cash normal?
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Which famous people already have a drink or a supplement, and who is still free?
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How do I check a famous person's past before I sign them?
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What happens to a brand when its famous face gets into trouble?
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Is a famous face more useful at launch, or later when people know the brand?
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For a health drink, is an athlete better than an entertainer?
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If someone buys my company, what is the famous face worth to them?
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How many of my rivals pay to run creator videos as ads, and how many do not?
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Does a creator's video work better as an ad than one we filmed ourselves?
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What do I need in the contract to run a creator's video as an ad?
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How long can I run the same creator video before people get sick of it?
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How much extra does it cost to run the ad from the creator's own account?
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Which of my creator videos are worth putting money behind?
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Should the ad come from the creator's name, or from mine?
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How much do I need to spend on a creator video to know if it works?
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Do brands that pay to boost creator videos grow faster?
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Is it better to back one strong video, or spread the money over five?
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How long after a video goes up should I still credit it for sales?
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For a first creator campaign, how much should a supplement brand get back?
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Why do my codes and links miss sales the creator really made?
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How do I tell creator sales apart from sales I would have got anyway?
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What should I check in the first week, and what should I wait for?
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How many videos do I need before the numbers mean anything?
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Is more people searching my name a better sign than more people using my code?
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Out of everyone who watches a supplement video, how many normally buy?
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A video got no sales but lots of comments. Is it worth anything?
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What did this really cost me for each new customer?
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How do I fairly compare a creator campaign with my Meta ads?
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When should I call a creator campaign a failure and stop?
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For a health drink, does YouTube or Instagram give me a cheaper customer?
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Is TikTok Shop worth it for a supplement, or does it just teach people to wait for a discount?
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Where do supplement buyers look before they buy?
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Is one long YouTube review better than ten short clips?
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Should the same creator post the same thing everywhere?
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Which platform gives me videos I can still use in a year?
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Is a podcast read better value than a mention inside a video?
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How much of the spending in my space is on YouTube, and how much everywhere else?
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Do Shorts and Reels sell supplements, or only get my name out?
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Is it worth running Amazon creator content on its own?
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What can a creator say about my supplement without getting me in trouble?
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A creator made a health claim I never approved. Who gets in trouble?
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How do I write rules that keep a creator legal without making them sound like a lawyer?
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Does saying the video is an ad hurt results enough to worry about?
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Which words should never be said in a supplement video?
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How do other brands handle before and after photos?
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What happens if a creator says my drink cured something?
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Should I approve every video before it goes up, and does that annoy creators?
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How long should I keep a copy of what a creator posted?
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How do the rules change if I pay creators in Canada, the UK or the EU?
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How do I check a creator's old posts before I put my name next to theirs?
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At launch, how many creators can post in one month before it looks fake?
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Should I send free product to 100 creators, or pay 10 properly?
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How long before launch should I start talking to creators?
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What does a launch that worked look like, week by week?
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Should my first creators be big names or small ones?
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How do I launch in another country with creators I will never meet?
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What is the smallest budget that gives me a launch worth measuring?
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How do I get creators interested in a brand nobody has heard of?
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What should go in a free product box so a creator actually films it?
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If I send free product, how many creators post without being paid?
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Nothing on the board matches that. Ask it yourself and I will answer it.
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You ask, I answer personally, from our own record of 590,000 sponsored videos across 46,000 creators. The answer goes up on the board where the next person finds it.
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Anything about paying creators in beverage, supplements or wellness. Rates, contracts, which creators are worth it, whether a campaign worked. Plain words are fine.
590,000sponsored videos we track
46,000creators behind them
110questions on the board