71K subscribers
Paid for 10 sponsored videos by 2 brands on the drinks and supplement shelf.
How many people they reach, how much that audience does, whether they take sponsorships at all, whether brands book them again, and which way their views are going, weighted 30, 20, 20, 15 and 15, and ranked against every creator on this site. Built from 4 of the five. The rest take the middle of every creator we could measure, so not knowing pulls a score towards the middle rather than to the bottom. Not measured here: too few videos to compare.
| What they make videos about | business, entrepreneurship |
| Who watches | 25-34, leans men (inferred, not their analytics) |
| What kind of viewer | professional |
| Tone and format | professional, interview podcast |
| Engagement | 0.5% of viewers like or comment |
| Comments per 1,000 views | 0.3 |
| Videos in the last 12 months | 8 |
| How often they take a sponsorship | about 1 in 2 videos |
| Sponsorships we hold beyond this shelf | 25 in all, 25 in the last 12 months |
| Brands that came back for a second video | 9 brands |
| What a video would cost at a 29 CPM | $935 |
| Brands that paid them in the last 12 months | Huel, Experian, Bitdefender, Fabric by Gerber Life, Quo, Framer, Intuit, Shopify, and 3 more |
| Kinds of brand they take | Finance, Technology, Health, Business, Outdoor |
| Their last sponsorship we hold | 2026-05-13 |
An ESTIMATE, and a range for 50k to 250k subscribers in tech and business, never this creator's own number. Built from the rates creators quoted us directly, and only shown where at least twelve of them sit behind it.
Protein and meals · 610 people · UK
Huel is an England-based food products company that produces and supplies products such as powdered shakes and nutrition bars for individuals.
2 of these brands booked them more than once.
Every shelf a brand could pay them from. Filled is a shelf they have already been paid on, with the videos it bought. Outline is a shelf where brands pay creators and none of them has ever paid this one.
Brands selling the same kind of thing as the ones above, that pay creators and have never paid this one.
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Counted from the sponsored YouTube videos we hold, and from nothing else. A video counts once, however many times it appears in our records. Brought to you by Influencer Advisory, your influencer marketing partner for supplement, health and beverage brands.