43K subscribers
Paid for 8 sponsored videos by 5 brands on the drinks and supplement shelf.
How many people they reach, how much that audience does, whether they take sponsorships at all, whether brands book them again, and which way their views are going, weighted 30, 20, 20, 15 and 15, and ranked against every creator on this site. Built from 4 of the five. The rest take the middle of every creator we could measure, so not knowing pulls a score towards the middle rather than to the bottom. Not measured here: too few videos to compare.
| What they make videos about | entertainment, relationships |
| Who watches | 35-44, leans women (inferred, not their analytics) |
| What kind of viewer | parent |
| Tone and format | entertainment thoughtful, interview podcast |
| Engagement | 3.0% of viewers like or comment |
| Comments per 1,000 views | 5.3 |
| Videos in the last 12 months | 24 |
| How often they take a sponsorship | nearly every video |
| Sponsorships we hold beyond this shelf | 57 in all, 57 in the last 12 months |
| Brands that came back for a second video | 11 brands |
| What a video would cost at a 29 CPM | $234 |
| Brands that paid them in the last 12 months | Ollie, MERIT, Bobbie, Perelel, Wayfair, Veracity, Cozy Earth, Little Spoon, and 20 more |
| Kinds of brand they take | Lifestyle, Entertainment, Health, News, News & Politics |
| Their last sponsorship we hold | 2026-06-17 |
An ESTIMATE, and a range for under 50k subscribers in entertainment and lifestyle, never this creator's own number. Built from the rates creators quoted us directly, and only shown where at least twelve of them sit behind it.
Men's and women's health · 35 people · US
Perelel is reinventing pre and postnatal health. We are the first prenatal vitamin brand co-founded by an OB/GYN.
Sports and recovery
Veracity is dedicated to optimizing metabolic health, offering holistic, drug free solutions with proven results. Powered by a breakthrough blend of plant polyphenols, Metabolism Ignite delivers clinically
Gut health · 99 people · US
Optimizing Health & Performance Since 2004 BIOptimizers USA, Inc. was founded with a mission: to help people achieve optimal health and well-being.
Gut health · 150 people · United States
Cheers is the #1 alcohol supplement brand in the United States. For over a decade we've been educating people about 'smarter drinking' and providing them with products designed to support liver...
Some of these videos name more than one of these brands, so the column adds up to more than the 8 above.
3 of these brands booked them more than once.
Every shelf a brand could pay them from. Filled is a shelf they have already been paid on, with the videos it bought. Outline is a shelf where brands pay creators and none of them has ever paid this one.
Brands selling the same kind of thing as the ones above, that pay creators and have never paid this one.
Adults-only dining, daddy-daughter dates & is THIS the only way kids actually learn?!
Perelel · 2026-06-01 · 53K views
Holding the line, location sharing & is optimization culture making us miserable?!
Perelel · 2026-05-28 · 48K views
Doorbell friends, the eldest daughter effect & outsourcing your night nurse?!
Veracity Self Care · 2026-05-18 · 64K views
Preparing your child for a new sibling: before, first meeting & avoiding sibling rivalry (Dr. Becky)
First Day · 2026-04-27 · 79K views
NEWBORN Q&A: Rocky’s birth story, Alex’s postpartum update & how Tate is adjusting
BiOptimizers · 2026-04-23 · 63K views
Newborn hot takes (vaccines, formula vs. breastfeeding & visitors in the first week)
Perelel · 2026-04-16 · 52K views
Postpartum prep, toddler street safety & can your kid have too many toys?!
Veracity Self Care · 2026-04-06 · 66K views
Counted from the sponsored YouTube videos we hold, and from nothing else. A video counts once, however many times it appears in our records. Brought to you by Influencer Advisory, your influencer marketing partner for supplement, health and beverage brands.