Truett Hanes
213K subscribers
Paid for 13 sponsored videos by 4 brands on the drinks and supplement shelf.
The score
How many people they reach, how much that audience does, whether they take sponsorships at all, whether brands book them again, and which way their views are going, weighted 30, 20, 20, 15 and 15, and ranked against every creator on this site. Built from all five parts.
The creator
| What they make videos about | sports, running |
| Who watches | 18-24, leans men (inferred, not their analytics) |
| What kind of viewer | enthusiast |
| Tone and format | entertainment thoughtful, lifestyle vlog |
| Engagement | 4.0% of viewers like or comment |
| Comments per 1,000 views | 2.8 |
| Which way their views are going | -32% over 43 videos, newer against older |
| Videos in the last 12 months | 45 |
| How often they take a sponsorship | about 1 in 5 videos |
| Sponsorships we hold beyond this shelf | 34 in all, 8 in the last 12 months |
| Brands that came back for a second video | 8 brands |
| What a video would cost at a 29 CPM | $2,263 |
| Brands that paid them in the last 12 months | Ketone-IQ, Drink LMNT, The Perfect Jean, Transparent Labs |
| Kinds of brand they take | Healthy Snacks & Packaged Foods, Fitness, Clothing & Apparel, Specialty Diet Foods (Keto, Vegan, Gluten-Free), Business |
| Their last sponsorship we hold | 2025-12-03 |
What this kind of creator charges
An ESTIMATE, and a range for 50k to 250k subscribers in sports and outdoors, never this creator's own number. Built from the rates creators quoted us directly, and only shown where at least twelve of them sit behind it.
Who pays them
Protein and meals · 45 people · US
The truth is, every body needs high performance energy. Whether you're a top-performing ultra marathoner, or on the eleventh hour of cramming for finals, we all need healthier, more elite energy.
Hydration · 70 people · US
LMNT is on a salty rebellion to restore health through hydration. Profitable, mission-driven, and with more than 3,500 customer investors LMNT is one of the fastest growing beverage brands in the market.
Sports and recovery · 59 people · US
MTN OPS is the leader in Outdoor Performance Energy & Nutrition. Formulated for outdoor athletes such as hunters, military, and tactical personal.
Protein and meals · 8 people · US
Driven by Science. Fueled by Nature. Clinically-dosed supplements designed according to the latest scientific research, made with all-natural ingredients and farm-to-shaker proteins.
Some of these videos name more than one of these brands, so the column adds up to more than the 13 above.
4 of these brands booked them more than once.
What kind of brand pays them
Every shelf a brand could pay them from. Filled is a shelf they have already been paid on, with the videos it bought. Outline is a shelf where brands pay creators and none of them has ever paid this one.
Who has not booked them
Brands selling the same kind of thing as the ones above, that pay creators and have never paid this one.
Every video
Ketone-IQ · 2025-12-03 · 42K views
Cali International Marathon - PR ATTEMPT (2 weeks out)
LMNT · 2025-11-27 · 26K views
Ketone-IQ · 2025-11-13 · 79K views
Episode 3 - ANOTHER 2025 GOAL COMPLETE
Ketone-IQ · 2025-10-30 · 43K views
EPISODE 2 - NYC Marathon Build with THOR
Transparent Labs · 2025-10-23 · 43K views
THE FINAL EPISODE - St George Marathon
LMNT · 2025-10-09 · 87K views
Leadville 100 - Behind The Scenes
Ketone-IQ · 2025-09-01 · 44K views
RUNNING THE AUSTIN MARATHON IN JEANS
Ketone-IQ · 2025-02-21 · 128K views
MY WEEKLY TRAINING SPLIT - 10K PULL-UPS
Transparent Labs · 2024-11-16 · 93K views
8100 - Breaking the World Record for Most Pull-ups in 24 Hours
MTN OPS · 2024-01-31 · 338K views
Attempting to break the Rock Record
MTN OPS · 2023-03-30 · 202K views
Beating David Goggins Previous World Pull-up Record
MTN OPS · 2022-08-29 · 2.7M views
Counted from the sponsored YouTube videos we hold, and from nothing else. A video counts once, however many times it appears in our records. Brought to you by Influencer Advisory, your influencer marketing partner for supplement, health and beverage brands.