Tori and Chad Masters
148K subscribers
Paid for 9 sponsored videos by 3 brands on the drinks and supplement shelf.
The score
How many people they reach, how much that audience does, whether they take sponsorships at all, whether brands book them again, and which way their views are going, weighted 30, 20, 20, 15 and 15, and ranked against every creator on this site. Built from all five parts.
The creator
| What they make videos about | lifestyle, pregnancy |
| Who watches | leans women (inferred, not their analytics) |
| What kind of viewer | parent |
| Tone and format | entertainment thoughtful, lifestyle vlog |
| Engagement | 4.9% of viewers like or comment |
| Comments per 1,000 views | 3.2 |
| Which way their views are going | -13% over 32 videos, newer against older |
| Videos in the last 12 months | 67 |
| How often they take a sponsorship | about 1 in 2 videos |
| Sponsorships we hold beyond this shelf | 96 in all, 51 in the last 12 months |
| Brands that came back for a second video | 15 brands |
| What a video would cost at a 29 CPM | $257 |
| Brands that paid them in the last 12 months | Good Ranchers, Antique Candle Co, Neuflora, Hiya, Fora, Quince, Monarch, Birch Living, and 6 more |
| Kinds of brand they take | Lifestyle, Religion, Technology, Art, Travel |
| Their last sponsorship we hold | 2026-06-16 |
What this kind of creator charges
An ESTIMATE, and a range for 50k to 250k subscribers in entertainment and lifestyle, never this creator's own number. Built from the rates creators quoted us directly, and only shown where at least twelve of them sit behind it.
Who pays them
Vitamins · 31 people · US
Traditional children's vitamins cause more problems than they solve. So we made a better one.
Vitamins · 220 people · US
Ritual is a manufacturer, marketer and online retailer of vitamin capsules for women.
Men's and women's health · 100 people · US
Needed is the perinatal nutrition brand backed by 4,000+ practitioners, including nutritionists, dietitians, naturopathic doctors, midwives, and OB-GYNs.
3 of these brands booked them more than once.
What kind of brand pays them
Every shelf a brand could pay them from. Filled is a shelf they have already been paid on, with the videos it bought. Outline is a shelf where brands pay creators and none of them has ever paid this one.
Who has not booked them
Brands selling the same kind of thing as the ones above, that pay creators and have never paid this one.
Every video
Our Family's New Season | Updates We Needed To Make
Hiya Health · 2026-02-26 · 11K views
we thought we made it out… then the basement flooded
Hiya Health · 2026-01-30 · 14K views
A Weekend In Our Life | Micah Turns 3, Prepping for Christmas & more!
Hiya Health · 2025-11-20 · 12K views
fall haul & real talk about postpartum life | rainy Tennessee day
Hiya Health · 2025-09-25 · 19K views
the final stretch!! | here's what's happening next
Needed · 2025-06-26 · 15K views
Stuck in the In-Between? Here's What God Wants You to Know
Needed · 2025-05-08 · 21K views
we really needed to hear this.
Ritual · 2023-03-23 · 24K views
Ritual · 2022-12-30 · 46K views
Ritual · 2022-11-30 · 64K views
Counted from the sponsored YouTube videos we hold, and from nothing else. A video counts once, however many times it appears in our records. Brought to you by Influencer Advisory, your influencer marketing partner for supplement, health and beverage brands.