This Week in Startups

351K subscribers

Paid for 4 sponsored videos by 1 brand on the drinks and supplement shelf.

The score

45 out of 100

How many people they reach, how much that audience does, whether they take sponsorships at all, whether brands book them again, and which way their views are going, weighted 30, 20, 20, 15 and 15, and ranked against every creator on this site. Built from 4 of the five. The rest take the middle of every creator we could measure, so not knowing pulls a score towards the middle rather than to the bottom. Not measured here: too few videos to compare.

The creator

What they make videos about	tech, startups
Who watches	25-34, mixed (inferred, not their analytics)
What kind of viewer	enthusiast
Tone and format	professional, interview podcast
Engagement	2.6% of viewers like or comment
Comments per 1,000 views	3.9
Videos in the last 12 months	89
How often they take a sponsorship	7 in every 10 videos
Sponsorships we hold beyond this shelf	170 in all, 170 in the last 12 months
Brands that came back for a second video	17 brands
What a video would cost at a 29 CPM	$164
Brands that paid them in the last 12 months	Squarespace, Northwest Registered Agent, Sentry, Deel, Uber, Caldera + Lab, Plaud, Circle, and 24 more
Kinds of brand they take	Startups, Technology, Lifestyle, Health, Entrepreneurship
Their last sponsorship we hold	2026-06-15

What this kind of creator charges

$30 to $110 CPM

An ESTIMATE, and a range for 250k to 1M subscribers in tech and business, never this creator's own number. Built from the rates creators quoted us directly, and only shown where at least twelve of them sit behind it.

Who pays them

1 of these brand booked them more than once.

What kind of brand pays them

Every shelf a brand could pay them from. Filled is a shelf they have already been paid on, with the videos it bought. Outline is a shelf where brands pay creators and none of them has ever paid this one.

Greens and veg 4 videosSports and recovery 97 brands pay hereProtein and meals 90 brands pay hereBrain and longevity 80 brands pay hereVitamins 67 brands pay hereEnergy 61 brands pay hereGut health 56 brands pay hereHydration 54 brands pay hereMen's and women's health 37 brands pay hereCalm and sleep 36 brands pay hereSkin and hair 30 brands pay hereShops and clinics 23 brands pay hereAlcohol free 17 brands pay hereCoffee and tea 17 brands pay hereRefreshment 17 brands pay hereCBD and hemp 13 brands pay hereAlcohol 4 brands pay here

Who has not booked them

Brands selling the same kind of thing as the ones above, that pay creators and have never paid this one.

AG1 Pique Life Paleovalley Balance of Nature Complement Organifi Live it Up Kettle & Fire Canoly Field of Greens BetterDaysCo Sunwarrior

Every video

SpaceX IPO Day: What Wall St. and the media missed | E2300

IM8 Health · 2026-06-13 · 3K views

The Self-Driving Startup Nobody Saw Coming | E2289

IM8 Health · 2026-05-15 · 8K views

5,000+ Tech Workers Laid Off This Week. It's Just The Beginning. | E2286

IM8 Health · 2026-05-09 · 13K views

3D-Printed Homes for $99K: ICON’s Jason Ballard on the future of housing | E2277

IM8 Health · 2026-04-18 · 7K views

Counted from the sponsored YouTube videos we hold, and from nothing else. A video counts once, however many times it appears in our records. Brought to you by Influencer Advisory, your influencer marketing partner for supplement, health and beverage brands.