The Why Files
5.8M subscribers
Paid for 6 sponsored videos by 4 brands on the drinks and supplement shelf.
The score
How many people they reach, how much that audience does, whether they take sponsorships at all, whether brands book them again, and which way their views are going, weighted 30, 20, 20, 15 and 15, and ranked against every creator on this site. Built from all five parts.
The creator
| What they make videos about | entertainment, paranormal |
| Who watches | 25-34, mixed (inferred, not their analytics) |
| What kind of viewer | enthusiast |
| Tone and format | entertainment ragey clickbait, voiceover explainer |
| Engagement | 5.6% of viewers like or comment |
| Comments per 1,000 views | 4.1 |
| Which way their views are going | -28% over 56 videos, newer against older |
| Videos in the last 12 months | 50 |
| How often they take a sponsorship | about 1 in 3 videos |
| Sponsorships we hold beyond this shelf | 78 in all, 22 in the last 12 months |
| Brands that came back for a second video | 17 brands |
| What a video would cost at a 29 CPM | $42,949 |
| Brands that paid them in the last 12 months | The Why Files, Factor, PDS Debt, Cowboy Colostrum, The Wellness Company, AG1, Upside, DeleteMe, and 6 more |
| Kinds of brand they take | Food, Gaming, Entertainment, Automotive, Finance |
| Their last sponsorship we hold | 2026-06-29 |
What this kind of creator charges
An ESTIMATE, and a range for 1M+ subscribers in entertainment and lifestyle, never this creator's own number. Built from the rates creators quoted us directly, and only shown where at least twelve of them sit behind it.
Who pays them
Protein and meals · 610 people · UK
Huel is an England-based food products company that produces and supplies products such as powdered shakes and nutrition bars for individuals.
Protein and meals · 8 people · US
In a world where health is the highest form of currency, investing in your well-being is non-negotiable. Meet Cowboy Colostrum: your ultimate source of grass-fed, pasture-raised bovine colostrum.
Greens and veg · 470 people · US
At the heart of AG1 (Athletic Greens) lies a commitment to our mission, to empower people to take ownership of their health.
Men's and women's health
At Mars Men®, we’re achieving out-of-this-world performance by choosing of-the-Earth ingredients, a unique blend of natural herbs and minerals that have been scientifically proven to support healthy
Some of these videos name more than one of these brands, so the column adds up to more than the 6 above.
2 of these brands booked them more than once.
What kind of brand pays them
Every shelf a brand could pay them from. Filled is a shelf they have already been paid on, with the videos it bought. Outline is a shelf where brands pay creators and none of them has ever paid this one.
Who has not booked them
Brands selling the same kind of thing as the ones above, that pay creators and have never paid this one.
Every video
The Basement: Joshua Cutchin | Fairies, Bigfoot, and the Connection Nobody Saw Coming
Cowboy Colostrum · 2026-06-08 · 755K views
The Basement: Joseph Matheny | The Man Who Hacked Reality Before the Internet Existed
Cowboy Colostrum · 2026-06-01 · 473K views
The Murder Cult Started By A Banned Post
AG1 · 2026-03-13 · 1.3M views
20 And Back - The Super Soldiers Defending the Kuiper Belt
Huel · 2023-10-27 · 8.1M views
Many Worlds Theory: You're in a Parallel Universe | Can You Visit Your Other Lives?
Huel · 2023-09-15 · 5.7M views
Indrid Cold, the Truth about Planet Lanulos and the Mystery of the Smiling Man
Huel · 2023-07-14 · 5.5M views
Counted from the sponsored YouTube videos we hold, and from nothing else. A video counts once, however many times it appears in our records. Brought to you by Influencer Advisory, your influencer marketing partner for supplement, health and beverage brands.