The Unplanned Podcast
850K subscribers
Paid for 19 sponsored videos by 8 brands on the drinks and supplement shelf.
The score
How many people they reach, how much that audience does, whether they take sponsorships at all, whether brands book them again, and which way their views are going, weighted 30, 20, 20, 15 and 15, and ranked against every creator on this site. Built from 4 of the five. The rest take the middle of every creator we could measure, so not knowing pulls a score towards the middle rather than to the bottom. Not measured here: too few videos to compare.
The creator
| What they make videos about | lifestyle, relationships |
| Who watches | 25-34, mixed (inferred, not their analytics) |
| What kind of viewer | parent |
| Tone and format | entertainment thoughtful, interview podcast |
| Engagement | 2.1% of viewers like or comment |
| Comments per 1,000 views | 1.5 |
| Videos in the last 12 months | 26 |
| How often they take a sponsorship | nearly every video |
| Sponsorships we hold beyond this shelf | 97 in all, 97 in the last 12 months |
| Brands that came back for a second video | 10 brands |
| What a video would cost at a 29 CPM | $5,737 |
| Brands that paid them in the last 12 months | Nutrafol, Square, BetterHelp, Rocket Money, Huel, Zocdoc, OLIPOP PBC, Little Spoon, and 30 more |
| Kinds of brand they take | Lifestyle, Entertainment, Healthy Snacks & Packaged Foods, Fitness, Comedy |
| Their last sponsorship we hold | 2026-06-10 |
What this kind of creator charges
An ESTIMATE, and a range for 250k to 1M subscribers in entertainment and lifestyle, never this creator's own number. Built from the rates creators quoted us directly, and only shown where at least twelve of them sit behind it.
Who pays them
Vitamins · 31 people · US
Traditional children's vitamins cause more problems than they solve. So we made a better one.
Skin and hair · 360 people · US
We're a growing company. Everything we do, we do to help people grow into the best version of themselves.
Gut health · 290 people · US
OLIPOP was founded in 2017 by Ben Goodwin and David Lester. Ben and David have been working together for nearly a decade to find accessible solutions to bring the benefits of digestive health to as many consumers as possible.
Protein and meals · 610 people · UK
Huel is an England-based food products company that produces and supplies products such as powdered shakes and nutrition bars for individuals.
Brain and longevity · 53 people · United States
Everyday Dose is an alternative to normal coffee and stimulants. We are the first mushroom company to combine functional mushrooms, collagen protein and nootropics to activate your DOSE (Dopamine...
Protein and meals · 41 people · US
Our roots are in nature. As an organization, in the products we produce, and as human beings living on this planet, we are undeniably rooted in nature-just like you.
Hydration · 70 people · US
LMNT is on a salty rebellion to restore health through hydration. Profitable, mission-driven, and with more than 3,500 customer investors LMNT is one of the fastest growing beverage brands in the market.
Some of these videos name more than one of these brands, so the column adds up to more than the 19 above.
6 of these brands booked them more than once.
What kind of brand pays them
Every shelf a brand could pay them from. Filled is a shelf they have already been paid on, with the videos it bought. Outline is a shelf where brands pay creators and none of them has ever paid this one.
Who has not booked them
Brands selling the same kind of thing as the ones above, that pay creators and have never paid this one.
Every video
VBAC, Mood Swings & Skipping Our Babymoon
Hiya Health · 2026-06-10 · 113K views
Finding Out The Gender Of Our Rainbow Baby and Telling Our Families Finally
Ladder · 2026-04-22 · 187K views
Adopted from Russia, Pregnancy & Dealing w Hate Comments w Maddie Henderson & Matt Scharff
Hiya Health · 2026-04-15 · 102K views
Kidnapped at 14 & held captive for 9 months w/ Elizabeth Smart
Ladder · 2026-04-08 · 677K views
Remembering our daughter, the due date & our first marriage conference
Huel · 2026-03-04 · 148K views
Never Have I Ever w/ My Parents (stalking, intimacy, and exes)
Nutrafol · 2026-02-25 · 157K views
Cheating, Performance Anxiety, & Sleep Divorce | Married Couple Answers Your Relationship Dilemmas
Hiya Health · 2026-02-11 · 108K views
Addressing your assumptions about us
Huel · 2026-02-04 · 273K views
Mark Manson: The subtle art of not giving a F***
Nutrafol · 2026-01-28 · 34K views
A messy conversation about divorce
Olipop · 2026-01-21 · 185K views
Tony Robbins: You MUST Love Your Spouse FIRST & the Reason Marriages FAIL
Hiya Health · 2026-01-14 · 76K views
Welcome to Plathville, Saving our first kiss, and the tragedy that broke my family w/ Lydia (Plath)
Huel · 2026-01-07 · 335K views
Married Couple plays Agree to Disagree *unhinged*
Nutrafol · 2025-12-17 · 252K views
Amy Duggar: 19 Kids and Counting, Life After Reality T.V., and Cutting My Dad out of My Life
Ka'Chava · 2025-12-10 · 315K views
Happiness Expert: Soulmates Aren’t Real & Why You Shouldn’t Move In Before Marriage w/ Arthur Brooks
Everyday Dose · 2025-12-03 · 81K views
Getting a puppy, HOA violation, and our holiday plans
Nutrafol · 2025-11-26 · 127K views
Dallas Cowboys Cheerleading, 300% pay increase, and getting married on 4/20 w/ Reece & Will
Everyday Dose · 2025-11-19 · 104K views
Answering our most asked questions
Olipop · 2025-10-22 · 519K views
Losing my husband to cancer, pregnancy, and remarrying w/ Shay Martin
Hiya Health · 2025-10-01 · 301K views
Counted from the sponsored YouTube videos we hold, and from nothing else. A video counts once, however many times it appears in our records. Brought to you by Influencer Advisory, your influencer marketing partner for supplement, health and beverage brands.