The Style Theorists
2.8M subscribers
Paid for 5 sponsored videos by 4 brands on the drinks and supplement shelf.
The score
How many people they reach, how much that audience does, whether they take sponsorships at all, whether brands book them again, and which way their views are going, weighted 30, 20, 20, 15 and 15, and ranked against every creator on this site. Built from all five parts.
The creator
| What they make videos about | fashion, makeup |
| Who watches | 18-24, leans women (inferred, not their analytics) |
| What kind of viewer | hobbyist |
| Tone and format | entertainment thoughtful, voiceover explainer |
| Engagement | 6.9% of viewers like or comment |
| Comments per 1,000 views | 3.7 |
| Which way their views are going | -39% over 51 videos, newer against older |
| Videos in the last 12 months | 34 |
| How often they take a sponsorship | 6 in every 10 videos |
| Sponsorships we hold beyond this shelf | 89 in all, 22 in the last 12 months |
| Brands that came back for a second video | 13 brands |
| What a video would cost at a 29 CPM | $2,637 |
| Brands that paid them in the last 12 months | Zocdoc, Epidemic Sound, June's Journey, Raise, Kitsch, Ekster®, Halara, Raycon, and 1 more |
| Kinds of brand they take | Fashion, Travel, Entertainment, Lifestyle, Technology |
| Their last sponsorship we hold | 2026-04-25 |
What this kind of creator charges
An ESTIMATE, and a range for 1M+ subscribers in entertainment and lifestyle, never this creator's own number. Built from the rates creators quoted us directly, and only shown where at least twelve of them sit behind it.
Who pays them
Greens and veg · 470 people · US
At the heart of AG1 (Athletic Greens) lies a commitment to our mission, to empower people to take ownership of their health.
Hydration · 320 people · DE
air up® is so much more than a water bottle. As the world's first refillable drinking system that flavors water through scent alone: it's a hydration revolution. What's meant by this?
Vitamins · 220 people · US
Ritual is a manufacturer, marketer and online retailer of vitamin capsules for women.
1 of these brand booked them more than once.
What kind of brand pays them
Every shelf a brand could pay them from. Filled is a shelf they have already been paid on, with the videos it bought. Outline is a shelf where brands pay creators and none of them has ever paid this one.
Who has not booked them
Brands selling the same kind of thing as the ones above, that pay creators and have never paid this one.
Every video
Should SHEIN Be Banned? | Style Theory
Gamer Supps · 2025-08-09 · 176K views
Why is the Style of KPop Demon Hunters So Good? | Style Theory
Gamer Supps · 2025-07-26 · 355K views
The Last of Us Clothing Survival Guide | Style Theory
AG1 · 2025-04-19 · 194K views
I Packed an ENTIRE Campsite in My Crocs (ft. HopeScope) | Style Theory
Ritual · 2025-03-29 · 163K views
Style Theory: STOP Washing Your Clothes Like This! (Tide)
air up · 2023-04-22 · 1.4M views
Counted from the sponsored YouTube videos we hold, and from nothing else. A video counts once, however many times it appears in our records. Brought to you by Influencer Advisory, your influencer marketing partner for supplement, health and beverage brands.