The Roadman Podcast
63K subscribers
Paid for 11 sponsored videos by 3 brands on the drinks and supplement shelf.
The score
How many people they reach, how much that audience does, whether they take sponsorships at all, whether brands book them again, and which way their views are going, weighted 30, 20, 20, 15 and 15, and ranked against every creator on this site. Built from all five parts.
The creator
| What they make videos about | sports, cycling |
| Health and science audience | Fitness and strength |
| Who watches | 25-34, leans men (inferred, not their analytics) |
| What kind of viewer | enthusiast |
| Tone and format | educational, interview podcast |
| Engagement | 3.4% of viewers like or comment |
| Comments per 1,000 views | 3.8 |
| Which way their views are going | +70% over 98 videos, newer against older |
| Videos in the last 12 months | 76 |
| How often they take a sponsorship | about 1 in 6 videos |
| Sponsorships we hold beyond this shelf | 49 in all, 2 in the last 12 months |
| Brands that came back for a second video | 6 brands |
| What a video would cost at a 29 CPM | $406 |
| Brands that paid them in the last 12 months | Drinknomio, Wahoo Fitness |
| Kinds of brand they take | Sports, Fitness, Health, Travel, Engineering |
| Their last sponsorship we hold | 2025-11-27 |
What this kind of creator charges
An ESTIMATE, and a range for 50k to 250k subscribers in sports and outdoors, never this creator's own number. Built from the rates creators quoted us directly, and only shown where at least twelve of them sit behind it.
Who pays them
Sports and recovery
PILLAR PERFORMANCE USA – PILLAR Performance USA
Protein and meals · 610 people · UK
Huel is an England-based food products company that produces and supplies products such as powdered shakes and nutrition bars for individuals.
Sports and recovery
Nomio is a natural performance enhancer which reduces lactate during intense physical activity.
Some of these videos name more than one of these brands, so the column adds up to more than the 11 above.
2 of these brands booked them more than once.
What kind of brand pays them
Every shelf a brand could pay them from. Filled is a shelf they have already been paid on, with the videos it bought. Outline is a shelf where brands pay creators and none of them has ever paid this one.
Who has not booked them
Brands selling the same kind of thing as the ones above, that pay creators and have never paid this one.
Every video
How Wahoo Became Garmin’s Worst Nightmare (& What It Means For Cycling)
Drinknomio · 2025-10-27 · 10K views
Zone training for Cyclists | Is Zone 2 Training The Best? | Rider Support
Huel · 2024-11-29 · 10K views
Instant Karma | When Cyclists Fight Back
Huel · 2024-09-21 · 8K views
Ted King Opens Up About Why It Was Time To Quit Cycling
Huel · 2024-08-21 · 16K views
Doped Rider Went Undercover To Expose Doping | Rider Support
Pillar Performance · 2024-08-16 · 7K views
5 Common Training Mistakes Even Pro’s Make (And How To fix Them) | Rider Support
Huel · 2024-08-12 · 15K views
How Fast Is It? The Truth About The VAN RYSEL Bike
Pillar Performance · 2024-07-31 · 4K views
7 Hacks Pro Riders Use That You Probably Don't | Matt Bottrill
Huel · 2024-05-20 · 9K views
Are Cyclists Risking Their Lives For Our Entertainment? | Rider Support
Pillar Performance · 2024-05-17 · 2K views
Is Pogacar Too Good To Be True? | Rider Support
Pillar Performance · 2024-05-10 · 28K views
5 Things Pro Cyclists Do That YOU DON'T | Rider Support
Pillar Performance · 2024-04-26 · 27K views
Counted from the sponsored YouTube videos we hold, and from nothing else. A video counts once, however many times it appears in our records. Brought to you by Influencer Advisory, your influencer marketing partner for supplement, health and beverage brands.