The Outsider
1.2M subscribers
Paid for 8 sponsored videos by 3 brands on the drinks and supplement shelf.
The score
How many people they reach, how much that audience does, whether they take sponsorships at all, whether brands book them again, and which way their views are going, weighted 30, 20, 20, 15 and 15, and ranked against every creator on this site. Built from all five parts.
The creator
| What they make videos about | outdoor & adventure |
| Who watches | 25-34, mixed (inferred, not their analytics) |
| What kind of viewer | hobbyist |
| Tone and format | entertainment thoughtful, lifestyle vlog |
| Engagement | 9.7% of viewers like or comment |
| Comments per 1,000 views | 2.7 |
| Which way their views are going | -29% over 12 videos, newer against older |
| Videos in the last 12 months | 9 |
| How often they take a sponsorship | 8 in every 10 videos |
| Sponsorships we hold beyond this shelf | 46 in all, 8 in the last 12 months |
| Brands that came back for a second video | 8 brands |
| What a video would cost at a 29 CPM | $3,693 |
| Brands that paid them in the last 12 months | AG1, Incogni, Helix Sleep |
| Kinds of brand they take | Outdoor, Automotive, Lifestyle, Technology, Outdoor Power Solutions |
| Their last sponsorship we hold | 2026-04-11 |
What this kind of creator charges
An ESTIMATE, and a range for 1M+ subscribers in sports and outdoors, never this creator's own number. Built from the rates creators quoted us directly, and only shown where at least twelve of them sit behind it.
Who pays them
Greens and veg · 470 people · US
At the heart of AG1 (Athletic Greens) lies a commitment to our mission, to empower people to take ownership of their health.
Hydration · 70 people · US
LMNT is on a salty rebellion to restore health through hydration. Profitable, mission-driven, and with more than 3,500 customer investors LMNT is one of the fastest growing beverage brands in the market.
Vitamins · 220 people · US
Ritual is a manufacturer, marketer and online retailer of vitamin capsules for women.
1 of these brand booked them more than once.
What kind of brand pays them
Every shelf a brand could pay them from. Filled is a shelf they have already been paid on, with the videos it bought. Outline is a shelf where brands pay creators and none of them has ever paid this one.
Who has not booked them
Brands selling the same kind of thing as the ones above, that pay creators and have never paid this one.
Every video
Cozy Winter Cabin on SKIS! - Snowstorm Build -20C - Ep1
AG1 · 2026-01-31 · 151K views
Reinforcing the Cabins for a Heavy Snowfall! / Ep6 / Traditional Sauna Build
AG1 · 2025-11-28 · 174K views
Perfect Notches Every Time! Dovetail Jig DIY / Ep4 / Traditional Sauna Build
AG1 · 2025-09-20 · 923K views
Boulder Foundation Built to Last Centuries! / Ep1 / Traditional Sauna Build
LMNT · 2025-05-30 · 141K views
My Biggest Regret with the Cabin Build + Bench DIY / Ep122 / Outsider Cabin Build
AG1 · 2025-03-28 · 223K views
Dying Maple Leans Over the Cabin...I Tried to Bring it Down. / Ep112 / Outsider Cabin Build
AG1 · 2024-03-09 · 315K views
Twig Railing & Ladder + Wildfires in Canada! / Ep106 / Outsider Cabin Build
AG1 · 2023-06-17 · 503K views
Showing my Wife & Daughter the Cabin we Built Them / Ep92 / Outsider Cabin Build
Ritual · 2022-01-23 · 1.8M views
Counted from the sponsored YouTube videos we hold, and from nothing else. A video counts once, however many times it appears in our records. Brought to you by Influencer Advisory, your influencer marketing partner for supplement, health and beverage brands.