The Joy Reid Show
444K subscribers
Paid for 4 sponsored videos by 4 brands on the drinks and supplement shelf.
The score
How many people they reach, how much that audience does, whether they take sponsorships at all, whether brands book them again, and which way their views are going, weighted 30, 20, 20, 15 and 15, and ranked against every creator on this site. Built from 4 of the five. The rest take the middle of every creator we could measure, so not knowing pulls a score towards the middle rather than to the bottom. Not measured here: too few videos to compare.
The creator
| What they make videos about | news & commentary, politics |
| Who watches | 35-44, leans women (inferred, not their analytics) |
| What kind of viewer | general consumer |
| Tone and format | entertainment ragey clickbait, talking head explainer |
| Engagement | 10.8% of viewers like or comment |
| Comments per 1,000 views | 3.9 |
| Videos in the last 12 months | 200 |
| How often they take a sponsorship | about 1 in 33 videos |
| Sponsorships we hold beyond this shelf | 14 in all, 14 in the last 12 months |
| Brands that came back for a second video | 1 brand |
| What a video would cost at a 29 CPM | $1,388 |
| Brands that paid them in the last 12 months | Helix Sleep, Remi, Blissy, MUDWTR, 120Life, iRESTORE, Zbiotics, First Day, and 4 more |
| Kinds of brand they take | Lifestyle, News, Entertainment, AI, Health |
| Their last sponsorship we hold | 2026-06-16 |
What this kind of creator charges
An ESTIMATE, and a range for 250k to 1M subscribers in entertainment and lifestyle, never this creator's own number. Built from the rates creators quoted us directly, and only shown where at least twelve of them sit behind it.
Who pays them
Sports and recovery
The highest rated drink for high blood pressure, 120Life is made from 6 natural foods clinically shown to lower blood pressure.
Brain and longevity · 55 people · US
On a mission to create healthy minds through healthy habits feat. :rise Cacao, :rise Matcha, :balance Turmeric and :rest Rooibos
Some of these videos name more than one of these brands, so the column adds up to more than the 4 above.
1 of these brand booked them more than once.
What kind of brand pays them
Every shelf a brand could pay them from. Filled is a shelf they have already been paid on, with the videos it bought. Outline is a shelf where brands pay creators and none of them has ever paid this one.
Who has not booked them
Brands selling the same kind of thing as the ones above, that pay creators and have never paid this one.
Every video
GAME TIME: Fighting For Our Rights | The Joy Reid Show LIVE!
MUD\WTR · 2026-06-11 · 31K views
“Trump 250” Is Already a Fiasco | The Joy Reid Show
120Life · 2026-05-30 · 49K views
No Justice, No Peace! | The Joy Reid Show!
120Life · 2026-05-28 · 64K views
Trump's War on Travel, Immigrants, Muslims and Iran | The Joy Reid Show LIVE!
ZBiotics · 2026-03-26 · 50K views
Counted from the sponsored YouTube videos we hold, and from nothing else. A video counts once, however many times it appears in our records. Brought to you by Influencer Advisory, your influencer marketing partner for supplement, health and beverage brands.