The Johnson Family
745K subscribers
Paid for 5 sponsored videos by 4 brands on the drinks and supplement shelf.
The score
How many people they reach, how much that audience does, whether they take sponsorships at all, whether brands book them again, and which way their views are going, weighted 30, 20, 20, 15 and 15, and ranked against every creator on this site. Built from all five parts.
The creator
| What they make videos about | parenting & family |
| Who watches | 25-34, mixed (inferred, not their analytics) |
| What kind of viewer | parent |
| Tone and format | kids or family, lifestyle vlog |
| Engagement | 6.0% of viewers like or comment |
| Comments per 1,000 views | 5 |
| Which way their views are going | flat over 26 videos, newer against older |
| Videos in the last 12 months | 14 |
| How often they take a sponsorship | none in the last year |
| Sponsorships we hold beyond this shelf | 20 in all |
| What a video would cost at a 29 CPM | $251 |
| Kinds of brand they take | Lifestyle, Food, Parenting, Entertainment, DIY and Crafts |
| Their last sponsorship we hold | 2025-06-29 |
What this kind of creator charges
An ESTIMATE, and a range for 250k to 1M subscribers in entertainment and lifestyle, never this creator's own number. Built from the rates creators quoted us directly, and only shown where at least twelve of them sit behind it.
Who pays them
Hydration · 320 people · US
Liquid I.V. is a functional hydration company based in Los Angeles, CA. Acquired by Unilever in 2020, Liquid I.V. is the #1 powdered hydration brand in America, delivering superior hydration than water alone. Liquid I.V.
Skin and hair · 360 people · US
We're a growing company. Everything we do, we do to help people grow into the best version of themselves.
Vitamins · 220 people · US
Ritual is a manufacturer, marketer and online retailer of vitamin capsules for women.
1 of these brand booked them more than once.
What kind of brand pays them
Every shelf a brand could pay them from. Filled is a shelf they have already been paid on, with the videos it bought. Outline is a shelf where brands pay creators and none of them has ever paid this one.
Who has not booked them
Brands selling the same kind of thing as the ones above, that pay creators and have never paid this one.
Every video
DAY IN THE LIFE| HOW WE SURVIVE THE DAY AS FAMILY OF FOUR|#johnsonfam
Liquid I.V. · 2025-06-29 · 8K views
A WEEK OF HOSPITAL APPOINTMENTS| BTS|MEDICALLY COMPLEX
Liquid I.V. · 2025-06-15 · 19K views
PRE SURGERY: GET READY WITH CALI+ TODDLER HAIR TUTORIAL ON 4A HAIR TYPE
Nutrafol · 2022-04-25 · 67K views
SCOPE PROCEDURE VLOG| GI SCOPE| BEHIND THE SCENES| PFEIFFER SYNDROME| SEATTLE
Care/of · 2022-03-20 · 73K views
DAY IN THE LIFE OF CALI| SCHOOL| FAMILY WALK
Ritual · 2021-09-04 · 74K views
Counted from the sponsored YouTube videos we hold, and from nothing else. A video counts once, however many times it appears in our records. Brought to you by Influencer Advisory, your influencer marketing partner for supplement, health and beverage brands.