The Food Theorists
5.5M subscribers
Paid for 16 sponsored videos by 7 brands on the drinks and supplement shelf.
The score
How many people they reach, how much that audience does, whether they take sponsorships at all, whether brands book them again, and which way their views are going, weighted 30, 20, 20, 15 and 15, and ranked against every creator on this site. Built from all five parts.
The creator
| What they make videos about | food & drink |
| Who watches | 18-24, mixed (inferred, not their analytics) |
| What kind of viewer | enthusiast |
| Tone and format | entertainment thoughtful, talking head explainer |
| Engagement | 5.4% of viewers like or comment |
| Comments per 1,000 views | 3.6 |
| Which way their views are going | -32% over 51 videos, newer against older |
| Videos in the last 12 months | 50 |
| How often they take a sponsorship | about 1 in 2 videos |
| Sponsorships we hold beyond this shelf | 114 in all, 22 in the last 12 months |
| Brands that came back for a second video | 15 brands |
| What a video would cost at a 29 CPM | $8,028 |
| Brands that paid them in the last 12 months | Zocdoc, Epidemic Sound, Chime, Suvie, Cometeer, MANSCAPED, Trade Coffee, Maev, and 4 more |
| Kinds of brand they take | Travel, Food & Cooking, Lifestyle, Entertainment, Technology |
| Their last sponsorship we hold | 2026-06-04 |
What this kind of creator charges
An ESTIMATE, and a range for 1M+ subscribers, never this creator's own number. Built from the rates creators quoted us directly, and only shown where at least twelve of them sit behind it.
Who pays them
Hydration · 320 people · DE
air up® is so much more than a water bottle. As the world's first refillable drinking system that flavors water through scent alone: it's a hydration revolution. What's meant by this?
Greens and veg · 470 people · US
At the heart of AG1 (Athletic Greens) lies a commitment to our mission, to empower people to take ownership of their health.
Vitamins · 220 people · US
Ritual is a manufacturer, marketer and online retailer of vitamin capsules for women.
Coffee and tea · 87 people · United States
We're a technology-driven company, looking to revolutionize the $400+ billion global coffee market.
Hydration · 320 people · US
Liquid I.V. is a functional hydration company based in Los Angeles, CA. Acquired by Unilever in 2020, Liquid I.V. is the #1 powdered hydration brand in America, delivering superior hydration than water alone. Liquid I.V.
Hydration · 70 people · US
LMNT is on a salty rebellion to restore health through hydration. Profitable, mission-driven, and with more than 3,500 customer investors LMNT is one of the fastest growing beverage brands in the market.
3 of these brands booked them more than once.
What kind of brand pays them
Every shelf a brand could pay them from. Filled is a shelf they have already been paid on, with the videos it bought. Outline is a shelf where brands pay creators and none of them has ever paid this one.
Who has not booked them
Brands selling the same kind of thing as the ones above, that pay creators and have never paid this one.
Every video
cometeer · 2025-11-11 · 201K views
Gamer Supps · 2025-07-29 · 455K views
Your Favorite Snack Could Be BANNED Forever...
AG1 · 2025-03-04 · 625K views
Food Theory: Why is Everyone Going BACK to Chili's?
LMNT · 2024-12-17 · 768K views
Food Theory: Why Does James Bond Like His Martinis Shaken Not Stirred?
Ritual · 2024-07-09 · 715K views
Food Theory: I Cooked 100 Year Old Family Recipes!
Liquid I.V. · 2024-02-25 · 1.4M views
I Baked a PRIME Cake | Food Theory
air up · 2023-12-03 · 1.4M views
Food Theory: I Tried WEIRD Fair Food So You Don’t Have To!
AG1 · 2023-11-05 · 2.3M views
Food Theory: I SOLVED Fanta’s Mystery Flavor!
air up · 2023-10-15 · 1.6M views
Food Theory: Is Expensive Water Actually WORTH It? (Taste Test)
air up · 2023-07-23 · 4.2M views
Food Theory: You Should Eat CANDY Before a Workout?! (TikTok)
AG1 · 2023-06-10 · 1.6M views
Food Theory: You Would HATE this 700 Year Old Meal! (Medieval Times)
air up · 2023-03-28 · 5M views
Food Theory: Spicy Food Can ACTUALLY Kill You!
air up · 2023-02-05 · 3.1M views
Food Theory: McDonald’s Free Food is a SCAM!
Ritual · 2023-01-07 · 5.6M views
Food Theory: The SECRET Language of Water
air up · 2022-11-20 · 2.9M views
Food Theory: DON'T TRUST Your School Lunch!
Ritual · 2022-09-10 · 9.4M views
Counted from the sponsored YouTube videos we hold, and from nothing else. A video counts once, however many times it appears in our records. Brought to you by Influencer Advisory, your influencer marketing partner for supplement, health and beverage brands.