The Connect: With Johnny Mitchell
1.4M subscribers
Paid for 9 sponsored videos by 3 brands on the drinks and supplement shelf.
The score
How many people they reach, how much that audience does, whether they take sponsorships at all, whether brands book them again, and which way their views are going, weighted 30, 20, 20, 15 and 15, and ranked against every creator on this site. Built from 4 of the five. The rest take the middle of every creator we could measure, so not knowing pulls a score towards the middle rather than to the bottom. Not measured here: too few videos to compare.
The creator
| What they make videos about | entertainment |
| Who watches | 18-24, leans men (inferred, not their analytics) |
| What kind of viewer | enthusiast |
| Tone and format | entertainment ragey clickbait, mixed other |
| Engagement | 2.5% of viewers like or comment |
| Comments per 1,000 views | 3.4 |
| Videos in the last 12 months | 44 |
| How often they take a sponsorship | 6 in every 10 videos |
| Sponsorships we hold beyond this shelf | 79 in all, 79 in the last 12 months |
| Brands that came back for a second video | 11 brands |
| What a video would cost at a 29 CPM | $5,424 |
| Brands that paid them in the last 12 months | Superpower, BetterHelp, The Wellness Company, PrizePicks, Hims, HelloFresh, Ava, Lucy, and 13 more |
| Kinds of brand they take | Entertainment, Lifestyle, Health, Sports, News & Politics |
| Their last sponsorship we hold | 2026-06-14 |
What this kind of creator charges
An ESTIMATE, and a range for 1M+ subscribers in entertainment and lifestyle, never this creator's own number. Built from the rates creators quoted us directly, and only shown where at least twelve of them sit behind it.
Who pays them
Men's and women's health · 1,500 people · US
Hims & Hers Health, Inc. (better known as Hims & Hers) is a multi-specialty telehealth platform building a virtual front door to the healthcare system.
Men's and women's health
At Mars Men®, we’re achieving out-of-this-world performance by choosing of-the-Earth ingredients, a unique blend of natural herbs and minerals that have been scientifically proven to support healthy
Gut health · 150 people · United States
Cheers is the #1 alcohol supplement brand in the United States. For over a decade we've been educating people about 'smarter drinking' and providing them with products designed to support liver...
Some of these videos name more than one of these brands, so the column adds up to more than the 9 above.
2 of these brands booked them more than once.
What kind of brand pays them
Every shelf a brand could pay them from. Filled is a shelf they have already been paid on, with the videos it bought. Outline is a shelf where brands pay creators and none of them has ever paid this one.
Who has not booked them
Brands selling the same kind of thing as the ones above, that pay creators and have never paid this one.
Every video
“I Was The Only White Guy”, Life Inside A Black Texas Prison Gang
Hims · 2026-06-07 · 34K views
Federal Prisoner Exposes America's Most Corrupt SUPERMAX PRISON
Hims · 2026-05-31 · 57K views
Baltimore Drug Kingpin Exposes Fentanyl Epidemic, Truth About "The Wire"
Hims · 2026-05-17 · 727K views
Rikers Island Gang Member Reveals Most DISGUSTING Prison Weapon
Men Go To Mars · 2026-04-26 · 61K views
Brooklyn Cocaine Legend Reveals His Bodega DRUG EMPIRE, Making $1 Million A Day, KILLING His Rivals
Hims · 2026-04-05 · 187K views
The Fall Of Canadian Cocaine King RYAN WEDDING: How The Drug Lord Was BETRAYED By The Sinaloa Cartel
Cheers · 2026-03-01 · 253K views
Washington D.C. Cocaine Kingpin On Importing 5,000 Kilos A Week, Running A Caribbean Drug Empire
Hims · 2026-02-22 · 232K views
California's Most SAVAGE Prison Gang: A Shot Caller Exposes His Life KILLING For NUESTRA FAMILIA
Hims · 2026-01-11 · 288K views
Surviving America's DEADLIEST Prison: Inmate Exposes BLOODY Secrets Of Victorville Penitentiary
Hims · 2025-12-14 · 228K views
Counted from the sponsored YouTube videos we hold, and from nothing else. A video counts once, however many times it appears in our records. Brought to you by Influencer Advisory, your influencer marketing partner for supplement, health and beverage brands.