The Carla Project
114K subscribers
Paid for 13 sponsored videos by 8 brands on the drinks and supplement shelf.
The score
How many people they reach, how much that audience does, whether they take sponsorships at all, whether brands book them again, and which way their views are going, weighted 30, 20, 20, 15 and 15, and ranked against every creator on this site. Built from all five parts.
The creator
| What they make videos about | lifestyle, minimalism |
| Who watches | 25-34, leans women (inferred, not their analytics) |
| What kind of viewer | hobbyist |
| Tone and format | entertainment thoughtful, lifestyle vlog |
| Engagement | 11.2% of viewers like or comment |
| Comments per 1,000 views | 9 |
| Which way their views are going | -22% over 45 videos, newer against older |
| Videos in the last 12 months | 40 |
| How often they take a sponsorship | 8 in every 10 videos |
| Sponsorships we hold beyond this shelf | 131 in all, 31 in the last 12 months |
| Brands that came back for a second video | 15 brands |
| What a video would cost at a 29 CPM | $1,913 |
| Brands that paid them in the last 12 months | Blue Apron, AG1, Lowe's, MUDWTR, Factor_, Walmart, Live It Up, City Beauty, and 10 more |
| Kinds of brand they take | Lifestyle, DIY Crafts, Healthy Snacks & Packaged Foods, Health, Entertainment |
| Their last sponsorship we hold | 2026-04-26 |
What this kind of creator charges
An ESTIMATE, and a range for 50k to 250k subscribers in entertainment and lifestyle, never this creator's own number. Built from the rates creators quoted us directly, and only shown where at least twelve of them sit behind it.
Who pays them
Greens and veg · 24 people · United States
Here's to great-tasting, natural nutrition the easy way. Live it Up for superfoods that fit your life, but don't dictate it.
Brain and longevity · 55 people · US
On a mission to create healthy minds through healthy habits feat. :rise Cacao, :rise Matcha, :balance Turmeric and :rest Rooibos
Brain and longevity · 90 people · Switzerland
Mitopure® is the #1 doctor recommended Urolithin A supplement for enhancing mitochondrial health.
Greens and veg · 470 people · US
At the heart of AG1 (Athletic Greens) lies a commitment to our mission, to empower people to take ownership of their health.
Sports and recovery
From colon cleanse to the GLP-1 Booster, ColonBroom offers more than a gut health supplement range, supporting gut, weight loss, and overall health.
Vitamins · 49 people · United States
Health is officially a snack. In an ideal world, broccoli would taste like chocolate, kale like candy, and greens supplements like gummy bears.
Vitamins · 220 people · US
Ritual is a manufacturer, marketer and online retailer of vitamin capsules for women.
3 of these brands booked them more than once.
What kind of brand pays them
Every shelf a brand could pay them from. Filled is a shelf they have already been paid on, with the videos it bought. Outline is a shelf where brands pay creators and none of them has ever paid this one.
Who has not booked them
Brands selling the same kind of thing as the ones above, that pay creators and have never paid this one.
Every video
Decluttering is a muscle...and it gets stronger every time!
Timeline · 2025-11-10 · 50K views
Too Late For Swedish Death Cleaning (The End) Decluttering The Last of My Parent's Hoarded Garage
AG1 · 2025-10-17 · 63K views
9 EZ DECLUTTERING PROJECTS YOU CAN DO TODAY
MUD\WTR · 2025-09-24 · 35K views
DEEP CLEAN & DECLUTTER FOR FALL 🍂 Decluterring shoes, fridge, laundry, organizing, & catching up!
Live it Up · 2025-09-14 · 52K views
Doing the best that I can 🏡 New Furniture, Getting Organized, Dealing With Clutter & Overwhelm❤️
Timeline · 2025-08-26 · 53K views
Downsizing After Divorce: Helping My Friend Tackle Her Tiny SF Apartment!
MUD\WTR · 2025-08-23 · 68K views
letting go is hard...decluttering sentimental things❤️
Midi Health · 2025-07-31 · 51K views
Morning Ritual With Live It Up!
Live it Up · 2025-07-23 · 7K views
EXTREME CLEAN WITH ME MARATHON 🏡 DECLUTTERING AND ORGANIZING 📦✅ 3 HOURS OF CLEANING MOTIVATION✨
Live it Up · 2025-06-28 · 53K views
Decluttering After Loss: Saying Goodbye to Samson
Live it Up · 2025-05-24 · 67K views
Decluttering and organizing this small L.A. kitchen 🏡✨
Grüns · 2024-10-07 · 94K views
MINIMALIST CLOSET MAKEOVER: Organizing & wallpapering my closet [part 2/2]
Ritual · 2023-10-29 · 53K views
Counted from the sponsored YouTube videos we hold, and from nothing else. A video counts once, however many times it appears in our records. Brought to you by Influencer Advisory, your influencer marketing partner for supplement, health and beverage brands.