The Bulwark
1.7M subscribers
Paid for 13 sponsored videos by 2 brands on the drinks and supplement shelf.
The score
How many people they reach, how much that audience does, whether they take sponsorships at all, whether brands book them again, and which way their views are going, weighted 30, 20, 20, 15 and 15, and ranked against every creator on this site. Built from 4 of the five. The rest take the middle of every creator we could measure, so not knowing pulls a score towards the middle rather than to the bottom. Not measured here: too few videos to compare.
The creator
| What they make videos about | news & commentary, politics |
| Who watches | 25-34, mixed (inferred, not their analytics) |
| What kind of viewer | enthusiast |
| Engagement | 6.6% of viewers like or comment |
| Comments per 1,000 views | 6.5 |
| Videos in the last 12 months | 34 |
| How often they take a sponsorship | about 1 in 3 videos |
| Sponsorships we hold beyond this shelf | 54 in all, 54 in the last 12 months |
| Brands that came back for a second video | 11 brands |
| What a video would cost at a 29 CPM | $5,275 |
| Brands that paid them in the last 12 months | OneSkin, Soul, Ridge, Quince, Zocdoc, Babbel, Casper, Larineco, and 21 more |
| Kinds of brand they take | Lifestyle, News & Politics, Entertainment, Comedy, Health |
| Their last sponsorship we hold | 2026-08-08 |
What this kind of creator charges
An ESTIMATE, and a range for 1M+ subscribers, never this creator's own number. Built from the rates creators quoted us directly, and only shown where at least twelve of them sit behind it.
Who pays them
Brain and longevity · 41 people · US
OneSkin is a longevity company on a mission to transform the way we think about skin and aging. Founded by a team of four female PhDs, OneSkin's products focus on skin longevity.
CBD and hemp · 33 people · United States
At Soul, we are dedicated to the pursuit of relief and better living, powered by CBD. Our wellness philosophy is founded on principles of transparency, quality, and efficacy.
2 of these brands booked them more than once.
What kind of brand pays them
Every shelf a brand could pay them from. Filled is a shelf they have already been paid on, with the videos it bought. Outline is a shelf where brands pay creators and none of them has ever paid this one.
Who has not booked them
Brands selling the same kind of thing as the ones above, that pay creators and have never paid this one.
Every video
China Found Trump’s Weak Spot-and Made Him Back Down (w/ Idrees Kahloon) | Mona Charen Show
OneSkin · 2026-08-02 · 17K views
George Conway: Trump’s Lawyer FORGOT to Claim Immunity in the E. Jean Carroll Case | Illegal News
OneSkin · 2026-07-31 · 487K views
Marco and Miller Go Full Fascist (w/ JVL & Robert Kagan) | Bulwark Podcast
OneSkin · 2026-07-29 · 160K views
Oil Hits $100/Barrel as Iran War Escalates (w/ Paul Krugman) | Receipts Live
Soul · 2026-07-24 · 163K views
This Deranged New Campaign Ad Creeped Us Out | The Next Level
Soul · 2026-07-21 · 299K views
We're Governed by Broken Men (w/ Sarah Longwell & Bill Kristol) | Bulwark Podcast
Soul · 2026-07-20 · 150K views
JVL Is the Reigning Champion of All the Internet | The Next Level
OneSkin · 2026-04-21 · 188K views
OneSkin · 2026-03-03 · 306K views
MAGA Intellectuals Under the Microscope | The Mona Charen Show
OneSkin · 2025-12-29 · 36K views
What Swing Voters, Dems, and MAGA Revealed in 2025 | The Focus Group
OneSkin · 2025-12-27 · 115K views
The MAGA Bargain Is Collapsing (w/ Tom Nichols) | The Bulwark Podcast
OneSkin · 2025-12-23 · 311K views
Holy Cow, Young Conservatives Are NOT Okay
Soul · 2025-12-23 · 401K views
This Is Trump's Cover-Up (w/ Bill Kristol) | The Bulwark Podcast
Soul · 2025-12-22 · 212K views
Counted from the sponsored YouTube videos we hold, and from nothing else. A video counts once, however many times it appears in our records. Brought to you by Influencer Advisory, your influencer marketing partner for supplement, health and beverage brands.