That Practical Mom
1.3M subscribers
Paid for 10 sponsored videos by 5 brands on the drinks and supplement shelf.
The score
How many people they reach, how much that audience does, whether they take sponsorships at all, whether brands book them again, and which way their views are going, weighted 30, 20, 20, 15 and 15, and ranked against every creator on this site. Built from all five parts.
The creator
| What they make videos about | parenting & family, organization |
| Who watches | 25-34, leans women (inferred, not their analytics) |
| What kind of viewer | parent |
| Tone and format | entertainment thoughtful, lifestyle vlog |
| Engagement | 5.4% of viewers like or comment |
| Comments per 1,000 views | 3.5 |
| Which way their views are going | +28% over 66 videos, newer against older |
| Videos in the last 12 months | 47 |
| How often they take a sponsorship | about 1 in 3 videos |
| Sponsorships we hold beyond this shelf | 100 in all, 17 in the last 12 months |
| Brands that came back for a second video | 14 brands |
| What a video would cost at a 29 CPM | $6,263 |
| Brands that paid them in the last 12 months | Ritual, Back Market, Google Shopping, QVC, Ultima, Caraway, Nourish, Whatnot, and 5 more |
| Kinds of brand they take | Lifestyle, Finance, Technology, Food, Fashion |
| Their last sponsorship we hold | 2026-08-21 |
What this kind of creator charges
An ESTIMATE, and a range for 1M+ subscribers in entertainment and lifestyle, never this creator's own number. Built from the rates creators quoted us directly, and only shown where at least twelve of them sit behind it.
Who pays them
Vitamins · 220 people · US
Ritual is a manufacturer, marketer and online retailer of vitamin capsules for women.
Shops and clinics · 1,600 people · US
iHerb is on a mission to make health and wellness accessible to all. Since our founding in 1996, we have been dedicated to offering Earth's best-curated selection of health and wellness products, at...
Hydration · 70 people · US
LMNT is on a salty rebellion to restore health through hydration. Profitable, mission-driven, and with more than 3,500 customer investors LMNT is one of the fastest growing beverage brands in the market.
Protein and meals · 200 people · US
Orgain® makes delicious Organic nutritional products including nutrition shakes, protein shakes, protein bars and protein powders to help people lead healthy, vibrant lives. Orgain was created by Dr.
Hydration · 30 people · US
Ultima Replenisher electrolyte drink mix is your delicious daily dose of happy hydration! Packed with all six essential electrolytes (plus vitamin C and zinc), Ultima helps you feel refreshed and...
1 of these brand booked them more than once.
What kind of brand pays them
Every shelf a brand could pay them from. Filled is a shelf they have already been paid on, with the videos it bought. Outline is a shelf where brands pay creators and none of them has ever paid this one.
Who has not booked them
Brands selling the same kind of thing as the ones above, that pay creators and have never paid this one.
Every video
I'm pretty sure saving money is a lie...
Ultima Replenisher · 2026-07-08 · 143K views
I Quit My Smartphone for a Year. Here’s What Nobody Tells You.
Ritual · 2026-06-25 · 230K views
Stop Treating Your House Like a Storage Unit
Ritual · 2026-04-22 · 366K views
7 “Helpful” Habits That Are Secretly Wrecking You
LMNT · 2025-06-17 · 112K views
Amazon PRIME DAY 2 Deals 2024!🔥 (better than day 1?!)
Orgain · 2024-07-17 · 58K views
12 Tiny Changes to Make to Your Home Today
iHerb · 2023-08-24 · 196K views
Ritual · 2023-01-15 · 172K views
CLEANER IN AN HOUR ✨ How I Tackle my Surface Clutter
Ritual · 2022-10-23 · 128K views
11 SPOTS YOU FORGET TO DECLUTTER
Ritual · 2022-05-01 · 153K views
MASTER YOUR MORNING ROUTINE (the 4 simple tricks no one talks about)
Ritual · 2022-02-24 · 153K views
Counted from the sponsored YouTube videos we hold, and from nothing else. A video counts once, however many times it appears in our records. Brought to you by Influencer Advisory, your influencer marketing partner for supplement, health and beverage brands.