SYD and MACKY
125K subscribers
Paid for 12 sponsored videos by 1 brand on the drinks and supplement shelf.
The score
How many people they reach, how much that audience does, whether they take sponsorships at all, whether brands book them again, and which way their views are going, weighted 30, 20, 20, 15 and 15, and ranked against every creator on this site. Built from all five parts.
The creator
| What they make videos about | sports, mountain biking |
| Who watches | 18-24, leans men (inferred, not their analytics) |
| What kind of viewer | enthusiast |
| Tone and format | entertainment thoughtful, lifestyle vlog |
| Engagement | 6.6% of viewers like or comment |
| Comments per 1,000 views | 3.9 |
| Which way their views are going | flat over 52 videos, newer against older |
| Videos in the last 12 months | 51 |
| How often they take a sponsorship | 8 in every 10 videos |
| Sponsorships we hold beyond this shelf | 153 in all, 15 in the last 12 months |
| Brands that came back for a second video | 14 brands |
| What a video would cost at a 29 CPM | $1,061 |
| Brands that paid them in the last 12 months | Ari Bikes, AvantLink, Skratch Labs, COROS, Shokz, Chomps, Fanttik, HOVERAir, and 2 more |
| Kinds of brand they take | Travel, Fitness, Sports, Sports Training, Technology |
| Their last sponsorship we hold | 2026-04-18 |
What this kind of creator charges
An ESTIMATE, and a range for 50k to 250k subscribers in sports and outdoors, never this creator's own number. Built from the rates creators quoted us directly, and only shown where at least twelve of them sit behind it.
Who pays them
Hydration · 60 people · US
We help humans who work hard by making functional food products that include what the body needs to perform. Every ingredient has a function and we don't use anything artificial. Ever.
1 of these brand booked them more than once.
What kind of brand pays them
Every shelf a brand could pay them from. Filled is a shelf they have already been paid on, with the videos it bought. Outline is a shelf where brands pay creators and none of them has ever paid this one.
Who has not booked them
Brands selling the same kind of thing as the ones above, that pay creators and have never paid this one.
Every video
Testing the limits of our gravel bikes (underbiking gravel adventure ride)
Skratch Labs · 2025-11-08 · 54K views
How I went 8% faster and got a buckle at Marji Gesick
Skratch Labs · 2025-10-18 · 31K views
I don't know if I'm ready for this
Skratch Labs · 2025-08-30 · 36K views
This is what really happened... (The full story behind my 2025 Megavalanche)
Skratch Labs · 2025-07-19 · 50K views
I raced down a glacier in France with 1000 other people (Mountain of Hell 2025)
Skratch Labs · 2025-07-09 · 45K views
We just can't seem to nail this one... (Grand Junction Rides 'N Vibes)
Skratch Labs · 2025-05-24 · 57K views
We went heli-biking in New Zealand (Kaimanawa Descent)
Skratch Labs · 2025-04-12 · 52K views
The part you don't usually see
Skratch Labs · 2025-03-01 · 43K views
WHAT WE WISH WE'D KNOWN when racing the Marji Gesick 100
Skratch Labs · 2024-10-26 · 40K views
THAT WAS A DISASTER (Breck Epic Day 3 - Circumnavigation of Mt. Guyot)
Skratch Labs · 2024-09-14 · 50K views
Skratch Labs · 2024-05-11 · 47K views
Skratch Labs · 2024-05-04 · 10K views
Counted from the sponsored YouTube videos we hold, and from nothing else. A video counts once, however many times it appears in our records. Brought to you by Influencer Advisory, your influencer marketing partner for supplement, health and beverage brands.