Susannah Friesen
167K subscribers
Paid for 7 sponsored videos by 5 brands on the drinks and supplement shelf.
The score
How many people they reach, how much that audience does, whether they take sponsorships at all, whether brands book them again, and which way their views are going, weighted 30, 20, 20, 15 and 15, and ranked against every creator on this site. Built from all five parts.
The creator
| What they make videos about | lifestyle |
| Who watches | 18-24, mixed (inferred, not their analytics) |
| What kind of viewer | general consumer |
| Tone and format | entertainment thoughtful, lifestyle vlog |
| Engagement | 5.8% of viewers like or comment |
| Comments per 1,000 views | 6.8 |
| Which way their views are going | -36% over 58 videos, newer against older |
| Videos in the last 12 months | 54 |
| How often they take a sponsorship | about 1 in 5 videos |
| Sponsorships we hold beyond this shelf | 19 in all, 10 in the last 12 months |
| Brands that came back for a second video | 3 brands |
| What a video would cost at a 29 CPM | $4,978 |
| Brands that paid them in the last 12 months | Ritual, Zocdoc, BEAM, Vessi, Halara, Factor_, Grow Therapy, Cowboy Colostrum |
| Kinds of brand they take | Art, Lifestyle, Healthy Snacks & Packaged Foods, Entertainment, News |
| Their last sponsorship we hold | 2026-04-27 |
What this kind of creator charges
An ESTIMATE, and a range for 50k to 250k subscribers in entertainment and lifestyle, never this creator's own number. Built from the rates creators quoted us directly, and only shown where at least twelve of them sit behind it.
Who pays them
Vitamins · 220 people · US
Ritual is a manufacturer, marketer and online retailer of vitamin capsules for women.
Calm and sleep · 320 people · US
BEAM Consolidated represents a group of manufacturing companies of finishing building materials with ASK Gypsum Factory Limited in KSA, ECOBAT for Industrial Development in Egypt, and SINOBAT for...
Protein and meals · 8 people · US
In a world where health is the highest form of currency, investing in your well-being is non-negotiable. Meet Cowboy Colostrum: your ultimate source of grass-fed, pasture-raised bovine colostrum.
Brain and longevity · 32 people · US
"Silicon Valley's new morning elixir." - Forbes Magic Mind's patented blend of active ingredients is scientifically designed to enhance mood and motivation, mental clarity, and calm energy while...
Protein and meals · 50 people · United States
Native Pet is a pet food & nutrition company that makes organic, highly effective, and limited ingredient pet supplements for dogs and cats.
1 of these brand booked them more than once.
What kind of brand pays them
Every shelf a brand could pay them from. Filled is a shelf they have already been paid on, with the videos it bought. Outline is a shelf where brands pay creators and none of them has ever paid this one.
Who has not booked them
Brands selling the same kind of thing as the ones above, that pay creators and have never paid this one.
Every video
BookCon 2026 was a DISASTER... People paid $400 for THIS?!
Cowboy Colostrum · 2026-04-27 · 196K views
Gen Z TikTokers Are DONE With Work… What on Earth Is Happening?!
Beam · 2026-03-23 · 116K views
“New Year, New Me” Feels So Draining and I’m Over It
Ritual · 2026-01-02 · 111K views
How Consumerism STOLE Christmas | Overconsumption, Ralph Lauren Aesthetics & Losing Nostalgia
Ritual · 2025-11-24 · 232K views
Deinfluencing KindleTok Because It Has Me in an Absolute Chokehold
Ritual · 2025-08-22 · 427K views
Amazon Influencers Have Turned Beach Days into an Overconsumption Crisis
Native Pet · 2025-06-27 · 277K views
Counted from the sponsored YouTube videos we hold, and from nothing else. A video counts once, however many times it appears in our records. Brought to you by Influencer Advisory, your influencer marketing partner for supplement, health and beverage brands.