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Soul Boom w/ Rainn Wilson

245K subscribers

Paid for 31 sponsored videos by 5 brands on the drinks and supplement shelf.

Open their YouTube channel

The score

63 out of 100

How many people they reach, how much that audience does, whether they take sponsorships at all, whether brands book them again, and which way their views are going, weighted 30, 20, 20, 15 and 15, and ranked against every creator on this site. Built from all five parts.

The creator

What they make videos aboutentertainment, mental health
Who watches18-24, mixed (inferred, not their analytics)
What kind of viewergeneral consumer
Tone and formatentertainment thoughtful, interview podcast
Engagement4.7% of viewers like or comment
Comments per 1,000 views4.8
Which way their views are going+73% over 97 videos, newer against older
Videos in the last 12 months73
How often they take a sponsorshipabout 1 in 2 videos
Sponsorships we hold beyond this shelf173 in all, 124 in the last 12 months
Brands that came back for a second video22 brands
What a video would cost at a 29 CPM$400
Brands that paid them in the last 12 monthsOneSkin, Nutrafol, ZipRecruiter, Miracle Made, reMarkable, Quince, Grow Therapy, Uncommon Goods, and 10 more
Kinds of brand they takeLifestyle, Health, Entertainment, Business, News
Their last sponsorship we hold2026-08-23

What this kind of creator charges

$30 to $105 CPM

An ESTIMATE, and a range for 50k to 250k subscribers in entertainment and lifestyle, never this creator's own number. Built from the rates creators quoted us directly, and only shown where at least twelve of them sit behind it.

Who pays them

Some of these videos name more than one of these brands, so the column adds up to more than the 31 above.

4 of these brands booked them more than once.

What kind of brand pays them

Every shelf a brand could pay them from. Filled is a shelf they have already been paid on, with the videos it bought. Outline is a shelf where brands pay creators and none of them has ever paid this one.

Skin and hair 13 videosBrain and longevity 12 videosGreens and veg 5 videosProtein and meals 5 videosGut health 1 videoSports and recovery 97 brands pay hereVitamins 67 brands pay hereEnergy 61 brands pay hereHydration 54 brands pay hereMen's and women's health 37 brands pay hereCalm and sleep 36 brands pay hereShops and clinics 23 brands pay hereAlcohol free 17 brands pay hereCoffee and tea 17 brands pay hereRefreshment 17 brands pay hereCBD and hemp 13 brands pay hereAlcohol 4 brands pay here

Who has not booked them

Brands selling the same kind of thing as the ones above, that pay creators and have never paid this one.

Every video

Do We Fight ICE w/ Fire?

Nutrafol · 2026-01-10 · 15K views

Police Brutality and ICE Raids Up Close

OneSkin · 2025-11-20 · 1K views

Rainn Reacts to Charlie Kirk Backlash

OneSkin · 2025-11-14 · 10K views

Saving My Marriage (w/ Terry Crews)

Bragg · 2025-07-10 · 4K views

Counted from the sponsored YouTube videos we hold, and from nothing else. A video counts once, however many times it appears in our records. Brought to you by Influencer Advisory, your influencer marketing partner for supplement, health and beverage brands.