167K subscribers
Paid for 12 sponsored videos by 8 brands on the drinks and supplement shelf.
How many people they reach, how much that audience does, whether they take sponsorships at all, whether brands book them again, and which way their views are going, weighted 30, 20, 20, 15 and 15, and ranked against every creator on this site. Built from 4 of the five. The rest take the middle of every creator we could measure, so not knowing pulls a score towards the middle rather than to the bottom. Not measured here: too few videos to compare.
| What they make videos about | sports, mma |
| Who watches | 18-24, leans men (inferred, not their analytics) |
| What kind of viewer | enthusiast |
| Tone and format | entertainment thoughtful, interview podcast |
| Engagement | 4.9% of viewers like or comment |
| Comments per 1,000 views | 9 |
| Videos in the last 12 months | 32 |
| How often they take a sponsorship | about 1 in 2 videos |
| Sponsorships we hold beyond this shelf | 43 in all, 43 in the last 12 months |
| Brands that came back for a second video | 6 brands |
| What a video would cost at a 29 CPM | $1,216 |
| Brands that paid them in the last 12 months | Kalshi, hims & hers, AG1, GLD, Huel, Butcherbox, Turtle Beach, Based Bodyworks, and 8 more |
| Kinds of brand they take | Sports, Health, Food, Beauty, Travel |
| Their last sponsorship we hold | 2026-06-12 |
An ESTIMATE, and a range for 50k to 250k subscribers in sports and outdoors, never this creator's own number. Built from the rates creators quoted us directly, and only shown where at least twelve of them sit behind it.
Greens and veg · 470 people · US
At the heart of AG1 (Athletic Greens) lies a commitment to our mission, to empower people to take ownership of their health.
Men's and women's health · 1,500 people · US
Hims & Hers Health, Inc. (better known as Hims & Hers) is a multi-specialty telehealth platform building a virtual front door to the healthcare system.
Protein and meals · 610 people · UK
Huel is an England-based food products company that produces and supplies products such as powdered shakes and nutrition bars for individuals.
Gut health · 150 people · United States
Cheers is the #1 alcohol supplement brand in the United States. For over a decade we've been educating people about 'smarter drinking' and providing them with products designed to support liver...
Men's and women's health
At Mars Men®, we’re achieving out-of-this-world performance by choosing of-the-Earth ingredients, a unique blend of natural herbs and minerals that have been scientifically proven to support healthy
Alcohol free · 41 people · United States
Founded by longtime friends and entrepreneurs, we exist to put a new spin on drinking. Nowadays is a cannabis infused spirit designed to deliver a light and buzzy experience without the negative effects of alcohol.
Other
Ultra is a nicotine-free pouch brand founded in January 2025. They raised $11 million to develop and market clean, non-addictive pouches as an alternative to traditional nicotine products.
Some of these videos name more than one of these brands, so the column adds up to more than the 12 above.
3 of these brands booked them more than once.
Every shelf a brand could pay them from. Filled is a shelf they have already been paid on, with the videos it bought. Outline is a shelf where brands pay creators and none of them has ever paid this one.
Brands selling the same kind of thing as the ones above, that pay creators and have never paid this one.
Aiemann Zahabi Interview and a FULL UFC Freedom 250 Breakdown | Pound 4 Pound
Cheers · 2026-06-12 · 22K views
Rowdy Ronda Rousey: The Making of MVP 1, MMA got soft, Old School UFC Paydays || Pound4Pound
Men Go To Mars · 2026-05-14 · 21K views
UFC 328 Full Breakdown! Did Strickland Beat Khamzat? Joshua Van Fights Like a Champ | Pound 4 Pound
Blueprint · 2026-05-11 · 73K views
FRANCIS NGANNOU: Pereira vs. Gane, UFC Exit, Jake Paul Rumors & MVP Card | Pound 4 Pound
Huel · 2026-04-30 · 30K views
UFC 327 Preview: Best Card of the Year? Jiri vs Carlos Ulberg, Pitbull vs Aaron Pico | Pound4Pound
Huel · 2026-04-09 · 35K views
Izzy's Last Dance? UFC Seattle Preview, Tsarukyan vs Poullas 2, FULL Netflix Card || Pound 4 Pound
Huel · 2026-03-26 · 38K views
UFC Pay Drama, Mike Perry vs Nate Diaz, Chimaev vs Strickland, UFC London Main Event | Pound 4 Pound
AG1 · 2026-03-19 · 43K views
UFC 326 Preview: Holloway vs Oliveira, RDR vs Borralho, RAF06 Chaos, Flyweight Lone'er Kavanaugh!
Hims · 2026-03-05 · 35K views
Strickland vs Fluffy Breakdown, UFC Cuts, Heavyweight Mess, Zuffa Boxing Championship | Pound4Pound
AG1 · 2026-02-19 · 44K views
DC v. Jon Jones, Henry vs. Urijah Faber, White House Rumors, 2026 UFC Predictions | Pound 4 Pound
AG1 · 2026-01-08 · 35K views
UFC 323: Henry Speaks On Talbott Fight, Petr Yan beats Merab, Matchmaking for 2026 | Pound 4 Pound
Hims · 2025-12-11 · 87K views
UFC 321 PREVIEW: Tom Aspinall's vs Ciryl Gane, Mackenzie Dern, Fights to Watch
Hims · 2025-10-23 · 38K views
Counted from the sponsored YouTube videos we hold, and from nothing else. A video counts once, however many times it appears in our records. Brought to you by Influencer Advisory, your influencer marketing partner for supplement, health and beverage brands.